We offer FREE USPS shipping on all US orders!
back to » home
Sock Dreams Blogs
« older entries | »
Big news for Portland locals and visitors: our brick and mortar location just got even dreamier! Now when you come down to Sellwood to check out our socks, you can get yourself some delicious gelato, from the Atlas Scoops cart, which is now located on our lot, right behind the shop.
Those of you who may recall that we used to have a neighborhood gelato shop will be glad to know that the new cart is supplied by the same company – Staccato Gelato! We’re indescribably happy to have gourmet gelato from locally sourced ingredients, in our own backyard.
Needless to say, this is great for morale. If you’re not familiar with gelato – it’s basically a fancy type of ice cream from Italy. It’s typically a little bit smoother in consistency, and is traditionally made with milk instead of the cream which is used in normal American ice cream.
Not only is the gelato delicious, but it’s turned our back lawn into a lovely outdoor sitting room! We chose this location for our shop because we love the Sellwood/Moreland neighborhood with its family-friendly atmosphere and pedestrian accessibility, so it’s really an honor to host our friends, neighbors and visitors as they enjoy some sweet treats. We hope to see you there!
Time is so strange. Somehow it feels like our headquarters have been stationed at the Indigo building forever, but it also seems like just last week we were on Powell and just starting our brick and mortar store in the lobby.
The first year we were in Indigo HQ was a time of settling into a new space. The second year has been one of exploring the little neighbourhood around us, finding great places to eat and fabulous places to take pictures!
I’ve got my favourite places nearby, but mostly I stick close to home, wandering at most across the street to the better shade (and often nicer grass).
I have started wandering a bit farther, mostly to some lovely steps Niq has found. They have a sweet flagstone seat next to them that I’m sort of enamoured with.
It’s Niq though, since this is her neighbourhood, who finds the best little spots! For the M45s she took several of us to a little spot where one of the roads end in a sort of cul-de-sac by the river (or stream? I don’t know the taxonomical classifications of bodies of water), that is just utterly verdant.
And she’s found this little path area that is super charming by the currently-under-eternal-construction-park.
Niq has tried to tell me where some of these spots are, but with my terrible sense of direction they may as well be magic shops only accessible if I’m the protagonist in a fantasy story who is being chased by bullies. I mean, check out some of these weird, fun little spots!
And thanks to Zaffie (who you may also know as our Tumblr Fairy) we’re getting even more shots in more fun places, like nearby businesses! I like that these two Gumball Poodle shots were Niq shooting Zaffie (on the left) and then vice-versa (on the right)!
As time goes on our little pool of fun places to shoot nearby will expand, another wonderful gift as the Indigo building turns 2 this year!
I planned to look at the colour blue for July because it’s one of our slower sock months (hmm, middle of summer, wonder why?) and I knew I’d have a bit more time to look at all these blues. It’s the colour associated with the most styles, just under black (which has over twice as many styles as blue, but that’s a tale for another month!). There are enough of ‘em that I’m ignoring navy for now, along with pastels, and just focusing on blue-blue.
As usual, I’m not trying to define blue. If you want some poem-like lists of names for shades of blue, Wikipedia and the Color Sorting Wiki are kind of amazing resources. I’ve done my best to accurately represent these hues in relation to each other, so you can gather a good idea of what matches and what doesn’t.
There are a lot of blue euphemisms (blue-phemisms), like “Steel”, “Denim”, “Royal” and ocean-y words. As you browse down through the brand lineups of blues I challenge you to guess what word is used to mean “blue” the most.
Dream Stockings & Dreamer Socks
Without pastels and navy, our house brands only rock a couple basic blues, but the Royal is unrepentant!
Lots of gorgeous blue variations here, B.Ella does blue luxe!
From left to right: Erin Wool & Silk Socks, Maniche Silk Tweed Boot Sock, Bastia Comfort Top Crew, Ginger Ribbed Knee Highs, Sergei Recycled Cotton No Show, Gregorio Wool Bootsocks, Zazu Honeycomb Footies
From the edge of teal to a rich royal (that is actually called Denim), they run a nice little gamut that stays sedate.
Lots of soft blues here, with quite the royal to cap it all off!
Another limited blue palette (which is always amazing, as Tabbisocks normally rules colour selection), but such pretty blues.
Lots of blues with a heavy dose of royal, because if you’re going to do just one blue, why not go all the way?
A look at how all these hues break down after the jump!
As you may have heard, we’re currently offering free shipping to most of the countries we can ship to, so we should be busier than we would be on a typical Thursday in July…. and yet this morning an assortment of technical difficulties very nearly made our work impossible!
Our phones were down, our internet was turning on an off, and our morning orders couldn’t be assembled because we didn’t have access to the systems we needed to deal with them! Since many of our jobs are internet-based, we were even starting to get bored – so what did we do? Well, first we played a board game! That’s right, we had some fun with a homemade, neon version of a classic party game, then picked some matching socks and took photos of the game play!
By the time that fun was over, we thought for sure we’d be able to put together some socks orders….. but we were wrong! Morale was dropping quickly, so Brenna suggested we stage an emergency petticoat intervention, in which we put on all of the petticoats that we keep on hand for photoshoots. Flouncing and fluff is always good for morale! And since there were more petticoats than Dreamers this morning, some of us had so much foofiness going on that even Scarlett O’Hara would have been green with envy!
By now our phones are back up, our internet is behaving itself, and all of the socks have been pulled and packaged, so fear not! All of your orders shipped out today! Just know that they were packaged with even more glee and love than usual.
This past weekend, Sock Dreams was the proud sponsor of GearCon 2014.
What a weekend of wonders! From classes on actually executing your own version of Around the World in 80 Days, to intricate devices, there was truly something for everyone. Here’s just a little taste of what our neighbors were offering in the Market Room:
While we did not vend this year, Dreamer Rae and myself were standing by with a truly special discount card and a fun raffle for socks and gift cards. Congrats to all the winners!
« older entries | »