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Hello, and welcome to our latest installment of Department Spotlight! This week we’re shining the spotlight on our own department – Public Relations! We love relating to our public, and we’d like to think that we’re pretty good at it. We pride ourselves on our word-of-mouth reputation, and on keeping all of our promotions body-positive. As a company founded and largely run by women, we feel that the world has more than enough advertising telling us that we need some product to be a complete or attractive person. Here’s a little secret: you’re already complete and attractive (and so many things that are more important than being attractive), with or without our socks. But hey, no harm in having adorable legwear to go with your adorable self! Allow me to introduce you to the talent behind the marketing…
Rae is the newest member of our team, but she was actually part of the original dream team back in 2006! She went her own way and became a massage therapist for a time, but now she’s back with us and we couldn’t be happier about it! This season she’s picking up the torch on our events, which is no small task. Events are a really important part of outreach for us – it’s when we get to travel and meet people who have never heard of Sock Dreams before. She’s also taken up the gauntlet of writing some of our newsletters, and is doing a fabulous job. Her favorite thing about working with us (and you know she means it because she came back) is the culture of our workplace – kid friendly, dog friendly, individuality friendly, and she gets to do creative work with her little sister (our CFO, Kori)! Rae’s favorite socks so far are our Dreamy Knees. She loves the color combinations, and especially the way their bright stripes easily pair with neutral outfits, and draw attention to one’s legs. Her current favorite is watermelon – an excellent choice indeed. Rae also has some sound advice for you – sign up for our newsletter! Not only is it generally pretty adorable, but it’s the best place to find out about sales and seasonal items!
You might already know Zaffie from our social media – she runs our tumblr and twitter accounts, and helps out with our facebook page. In fact, chatting with all of you is her favorite part of the job! Zaffie started in February of 2011, and actually interviewed for a position which had been filled by the time we met her. No matter – she was obviously wonderful, so we hired her. Good thing we did! She is now our fulltime graphic designer – if you’ve seen any of our ads in recent years, or banners at events, she probably designed them! And those buttons and stickers that we give away? While our logo was designed by artist Echo X many years ago, each new version is recreated by Zaffie, much to Echo’s delight! But Zaffie doesn’t just make stuff pretty – nope! She also figures out sponsorships and donations, because giving back to our community and other worthy causes is very important to us. Her favorite socks are Diamond Rib Knee Highs (she designed our water bottles in their image) because of their beautiful but understated pattern, their great fit and comfort, and for the fact that she can wear them with fancy heels, or wear them to bed on cold nights! Since Tumblr gets a lot of submissions, Zaffie advises dreamers who wish to have photos published to clean up the backgrounds a bit. It’s easy to forget that pile of laundry, or toilet in the background. When it comes judging contests especially, these details can make the difference between participating and winning.
The third member of our team is yours truly – Rosalind’s the name. I started at Sock Dreams back in October of 2009. I manage our Pinterest, Google+ and Youtube accounts, and run our Facebook with Zaffie. I have the ultra-fun job of keeping track of what models have what socks, which involves watching my coworkers’ faces light up when they get to choose a pair to model. I model a certain number of socks myself (as we all do), but my very favorite thing that I’ve modeled and worn a lot is not even socks – it’s the Long Cuffable Scrunchable Leg Warmers, which are basically a footless version of one of our favorite socks, which I also love. I prefer the leg warmer though, as it allows me to do gross things like wearing them for months on end without washing them. That simply would not fly with socks. This year I’ve been writing quite a few of our newsletters and Latest News stories, and we’ve all been generally sharing more of the writing fun. I also answer a good percentage of the questions left on our website, and approve reviews. A very common question that we get is “What size are these socks?” and while we’re very happy to answer these questions, it’s also worth noting that we do list sizing on every product page! Many people overlook it because there is a very alluring “free shipping” banner above the Sizing Tips section, but if you keep scrolling they’re there! We try to measure our socks for stretch too, so that you can measure your leg and decide if they’ll fit. Most fashion retailers use universal sizing charts, rather than providing this kind of product-specific sizing, so while it might be unexpected, it’s definitely worth checking out!
While most Dreamers are pretty darned happy about their jobs, our PR team goes a bit above-and-beyond the usual levels of enthusiasm. We are essentially sock cheerleaders, after all! While having access to an amazing selection of socks is a pretty awesome job perk, it’s the people that make our jobs truly satisfying, so don’t be shy about saying hello, whether it’s to Rae at an event, or to Rosalind and Zaffie on social media. For us, these interactions are what it’s all about!
After two months of just single Dreamer birthdays we’ve got a whole mess of folks born in July! Like their summer birthday month, the love they have for these styles burns bright!
Nina is our Customer Service Manager and the darkest ray of sunshine. If it’s black and sparkly, then she’s got a pair. When I asked her what her favourite style was, the first one on the list did not surprise me.
Some of my favorites include the Tabbisocks Party Night warmers because my hands are always cold, but it is imperative to always sparkle!
But she didn’t stop there!
I am a HUUUUUGE fan of the 100-inch Super Ruched socks made exclusively for us by Tabbisocks. A truly impressive sock that doesn’t get the love it deserves, IMO. They go on forever, soft and light, endlessly scrunchable, and a great conversation starter.
Tabbisocks Cat Tights because they are infinitely adorable . . . made even more so (if that’s even possible) with the DIY addition of google eyes and paired with my bestest kitty shoes.
Oh, my! I think it might have just occurred to me…I am in mad, mad love with Tabbisocks!
And we’re in mad, mad love with you, Nina!
Though she’s effusing over only one style, Sabrina (our savant of both the shop and Customer Service) says she picked the Dreamy Knees in Peacock to “spread my love for stripey Sock Dreams Dreamy/Color Knees. Stripey socks are my favorite! And Dreamy Knees/Color Knees are the best! I own about 7 different colorways, but I probably wear the Peacock Dreamy Knees the most because those are all my favorite colors. BEST. COLOR. PALETTE. EVER.”
With six types of Colour Knees, four Dessert Knees, three variations of rainbow, and all the delicious Dreamy Knees, Miz Sabz has the giantest heart of anybody to love all these stripes! Though she doesn’t limit her love, and lets other patterns get in on the mix.
But don’t think it’s all that colour that’s winning her over, ‘cause lady can wear a neutral as well.
Ryan is our Domestic Shipping Manager and a general all-around handy dude and wonderful human. He somehow manages to be a man of not many words who can still sling sass and enthusiasm with the best of them. Ryan chose the Dreamer Jacquard Flowering Vine OTK to represent his overall preference for our Dreamer Socks styles, the Extraordinary styles in particular.
First I need to give a solemn shout out to my favorite pair of socks for nostalgia’s sake. Those would be the O Yummies in Blueberry, my very 1st pair of Sock Dreams socks, that, alas, shared a similar fate with most of our discontinued lines, in that the yarn source dried up. My current favorites are the Extraordinaries, in any style/color. In my opinion these are the perfect year round sock. The coverage adds enough warmth for all but the coldest days and the weave gives enough breath-ability for all but the hottest days. Lastly, if you hate scrunchy, slouchy socks like me, then you’ll be pleased to know that these tend to stay where you put them on your legs.
Ryan is a joy to shoot and regularly rocks the heck out of taller socks paired perfectly with shorts. His love of our Dreamer Socks is only eclipsed by being a grade-A goof if you make him model toe socks.
And then there’s our fabulous Shop Shift Supervisor Rose! Girl can layer. And that’s her game, too:
SITM has always been my go to style of sock. I mainly wear a quirky novelty sock (or two) layered over bright (FT) tights or (NV) leggings. All year round. Every now and again I’ll go a little fancier with openwork tights, layered over solid tights and always with converse. Keepin’ it classy and a bit weird, layer by layer.
My go to colors are seafoam, teal, purple, black, and pink – often all at once.
So of course she layered two socks together because “Because dinosaurs in space“!
I can always rely on Rose for an ultimate pairing of socks and accessories, like the shirt and necklace combo with the Neon Suspenders or that she gave me three (!) under layering colour options when she modelled the Neon Rainbow Striped Fishnet Tights.
July birthday folks, you’re a joy! Keep cool temperature-wise, ‘cause I know you already got the “being awesome” part of cool down!
Big news for Portland locals and visitors: our brick and mortar location just got even dreamier! Now when you come down to Sellwood to check out our socks, you can get yourself some delicious gelato, from the Atlas Scoops cart, which is now located on our lot, right behind the shop.
Those of you who may recall that we used to have a neighborhood gelato shop will be glad to know that the new cart is supplied by the same company – Staccato Gelato! We’re indescribably happy to have gourmet gelato from locally sourced ingredients, in our own backyard.
Needless to say, this is great for morale. If you’re not familiar with gelato – it’s basically a fancy type of ice cream from Italy. It’s typically a little bit smoother in consistency, and is traditionally made with milk instead of the cream which is used in normal American ice cream.
Not only is the gelato delicious, but it’s turned our back lawn into a lovely outdoor sitting room! We chose this location for our shop because we love the Sellwood/Moreland neighborhood with its family-friendly atmosphere and pedestrian accessibility, so it’s really an honor to host our friends, neighbors and visitors as they enjoy some sweet treats. We hope to see you there!
Time is so strange. Somehow it feels like our headquarters have been stationed at the Indigo building forever, but it also seems like just last week we were on Powell and just starting our brick and mortar store in the lobby.
The first year we were in Indigo HQ was a time of settling into a new space. The second year has been one of exploring the little neighbourhood around us, finding great places to eat and fabulous places to take pictures!
I’ve got my favourite places nearby, but mostly I stick close to home, wandering at most across the street to the better shade (and often nicer grass).
I have started wandering a bit farther, mostly to some lovely steps Niq has found. They have a sweet flagstone seat next to them that I’m sort of enamoured with.
It’s Niq though, since this is her neighbourhood, who finds the best little spots! For the M45s she took several of us to a little spot where one of the roads end in a sort of cul-de-sac by the river (or stream? I don’t know the taxonomical classifications of bodies of water), that is just utterly verdant.
And she’s found this little path area that is super charming by the currently-under-eternal-construction-park.
Niq has tried to tell me where some of these spots are, but with my terrible sense of direction they may as well be magic shops only accessible if I’m the protagonist in a fantasy story who is being chased by bullies. I mean, check out some of these weird, fun little spots!
And thanks to Zaffie (who you may also know as our Tumblr Fairy) we’re getting even more shots in more fun places, like nearby businesses! I like that these two Gumball Poodle shots were Niq shooting Zaffie (on the left) and then vice-versa (on the right)!
As time goes on our little pool of fun places to shoot nearby will expand, another wonderful gift as the Indigo building turns 2 this year!
I planned to look at the colour blue for July because it’s one of our slower sock months (hmm, middle of summer, wonder why?) and I knew I’d have a bit more time to look at all these blues. It’s the colour associated with the most styles, just under black (which has over twice as many styles as blue, but that’s a tale for another month!). There are enough of ‘em that I’m ignoring navy for now, along with pastels, and just focusing on blue-blue.
As usual, I’m not trying to define blue. If you want some poem-like lists of names for shades of blue, Wikipedia and the Color Sorting Wiki are kind of amazing resources. I’ve done my best to accurately represent these hues in relation to each other, so you can gather a good idea of what matches and what doesn’t.
There are a lot of blue euphemisms (blue-phemisms), like “Steel”, “Denim”, “Royal” and ocean-y words. As you browse down through the brand lineups of blues I challenge you to guess what word is used to mean “blue” the most.
Dream Stockings & Dreamer Socks
Without pastels and navy, our house brands only rock a couple basic blues, but the Royal is unrepentant!
Lots of gorgeous blue variations here, B.Ella does blue luxe!
From left to right: Erin Wool & Silk Socks, Maniche Silk Tweed Boot Sock, Bastia Comfort Top Crew, Ginger Ribbed Knee Highs, Sergei Recycled Cotton No Show, Gregorio Wool Bootsocks, Zazu Honeycomb Footies
From the edge of teal to a rich royal (that is actually called Denim), they run a nice little gamut that stays sedate.
Lots of soft blues here, with quite the royal to cap it all off!
Another limited blue palette (which is always amazing, as Tabbisocks normally rules colour selection), but such pretty blues.
Lots of blues with a heavy dose of royal, because if you’re going to do just one blue, why not go all the way?
A look at how all these hues break down after the jump!
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