It’s that time again… for six years, and counting, on May 9th we give you a chance to replace your missing socks with new socks using a nice discount code in honor of Lost Socks Memorial Day. We’re offering you 20% off your entire order when you enter LostSocks2013 in your shopping cart. Please note that you must complete your order by 00:00 (midnight Pacific Daylight Time) Friday May 10.

This year’s Valentine’s theme is slightly different from last year’s, as you can see from my signature below using last year’s version… and it will lead into a similar, yet different, theme later this month thanks to the designing magic of Olivia.

P.S. be sure to check out our Valentine’s collection, we didn’t go in for many novelty socks this year, just a sweet collection of our favorites plus some special edition Gumball Poodle LOVE socks for fun.

Back in the old days, when this was a simple hand made site using a simple program I could use any image, any size or shape, I wanted. But when we converted to a dynamic design consistency was required and we set the image size at a puny 200 x 300 px images to keep it lean. Last year we started adding larger images with zoom function and now we can also add multiple images, per color/size, plus we can also play with formats so horizontals and squares will start appearing in addition to our traditional “portrait” orientation. I’m even going back to throwing in some more artistic shots here and there.

Not only are we adding more images to our products on the site these days, we have been showing off our images, and images we like, in places like Pinterest, Chictopia and now Instagram… which, at this time, is just my snaps though our social media Dreamers will all still be keeping an eye in there for new favorite shots and catching comments and tags that I might miss in the flurry of socks that fly by in the average day at SDHQ.

Customer Service (Toll Free) » 888.71.SOCKS/888.717.6257
Customer Service (International) » +1.503.234.0885
Customer Service Email » orders@sock-dreams.com

P.S. right after this happens… an entirely new search program will be in place, and it is awesome!!!

Our old warehouse on Powell,
looking a little empty after being filled to the brim with socks, socks and more than socks.

Stock room manager Brenna getting our stock set up,
she had a schematic and knew where everything would fit in advance

From the loft in my new office I can oversee our entire stock room, with Dream Stockings being closest to me

Our new shipping center shortly after it was set up yesterday,
right now it is covered in orders being packaged by our ever-amazing shipping team

I’m wearing one of my favorite pairs of toesocks,
come to think of it, toe socks are about all I’ve been wearing lately…

…uh-oh, it looks like we are all out of this style. Now that we are moved I better get back to restocking!

But the big news, for us, is that we are gearing up to move our headquarters and online distribution center, after five long years by the Ross Island Bridge in Portland, to a quieter spot right by our shop in Sellwood. We’ve come a long ways since this little dream of mine started growing in a corner of our old basement apartment! and, of course, there is no way we could do such amazing things with socks if it wasn’t for all the love we get from our customers, many of whom have become friends over the years.

Many thanks to all! we look forward to this next step in our history…. we’ve got so much more to show you in the coming months and years and we’ll keep finding ever better ways to keep your toes warm!

Bonus ad, locations to be determined.
(Currently at NW 23rd & Thurman)
I shot this on 5 dreamers of varying gender & sizes wearing Harvest Rainbows in my office.

I got to sit in with Zaffie on the planning of locations, which side of which shelter and during which months they’d run. Just as it got to the image planning stage I was increasingly distracted by my mom’s cancer diagnoses, it would be her third and final battle with cancer and I needed to give her my full attention.
Seeing these images of our ads on the streets of Portland has been one of those [many] times I miss being able to tell/show her things. She was always my biggest fan and was immensely proud of what I created here having been my original inspiration for seeking out fun & unique socks as well as always encouraging me to visualize and follow my dreams… yeah, tangents are easy these days,
so back to happy pictures of dreamers in socks…

Currently up at SE Belmont & 30th
I shot this of myself wearing seafoam O Basics up in a tree in our old backyard where we ran Sock Dreams out of our awesome basement for two of the five years we lived there.

Five images were selected, and though I completely missed the deadline to check in and state my opinions on which images were chosen and used, they were the exact ones I would have picked! one from the old days when it was just me and a camera, one I took of a diverse group of dreamers last year and three shot by our warehouse manager extraordinaire Brenna, specifically for this project…

outside Jeldwen Field on SW 18th & Morrison.
This is a pretty busy spot on game nights and though I’m not really a sports enthusiast, I think the setting and image work wonderfully together. This one features an assortment of our US made Dream Stockings and was shot on the steps behind our warehouse.

This one is supposed to be at SE 30th & Belmont…
so we’re still looking to see where it actually is

And this lovely should be outside one the Starbucks on NW 23rd…
we’ll find you yet!

Both of these last two ads feature our Extraordinary US made Dreamer Socks on an assortment of Extraordinary Dreamer’s legs shot in and around our headquarters here in Portland.

We’ll be having more fun with these ads in the near future which we’ll be posting on our various social media outlets as they come up, we’ll even update here in the comments for those of you still avoiding every other method of social media known to humankind.
Just follow any of the links at the bottom of the list above on the left side of this page to find us…

With love, gratitude and warmest toes…

always,
niq