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As business starts to really pick up for the fall season, we’ve decided it’s about time we started a new tradition around here. For 14 years we’ve been showing you our socks and how style them, and while we will continue to do so, we think it’s about time we recognized the style and talents of our amazing customer base!
In case you didn’t catch our latest newsletter, you can check it out here – in it we announced our new monthly contest, guidelines, and gave some examples of the sort of outfit shots we’re looking for.
To sum it up, we’re now taking submissions for next month’s contest, with a theme of Halloween costumes! Please read the following rules; entries that do not follow these cannot be considered.
• Photos are due October 13th and can be emailed to email@example.com; please let us know which products you used, and tell us a little about your costume, including which Sock Dreams product is featured!
• Your costume must feature socks, tights, and/or accessories purchased from Sock Dreams, and they must be clearly visible as part of the costume.
• Photos must be taken for our contest; no photos from past years or photos submitted to other contests.
• Please keep your costume work-safe and free of any offensive subject matter.
• Make sure your photo is well-lit, in-focus, and there is no clutter (or toilets!) in the background.
We will be picking our three favorite winners each month, and publishing them in the following edition of Dreamer Dress-Up, as well as sending each winner a $30 giftcard.
To receive our newsletters, including those announcing the theme for each successive contest, sign up here! We can’t wait to see what you come up with!
What are letters and pictures without numbers and theories? Since last week you started your sock school day with some writing and art, your brain is all warmed up and ready for some science and math!
Science is a broad field that covers a lot of learnin’. There are many “-ologies” (“studies of”) out there to nerd out on. I think a lot of folks think of a lab and assorted fiddly bits when presented with the word “science”, but in actuality there’s a lot more there. Studying dinosaurs is science. Maybe it is the best science.
Let’s start with a field that isn’t an “-ology” but whatever. Astronomy is the study of celestial objects, all that weird and beautiful star stuff. What they’re made of, where they’re going, how they interact with each other and us—it’s a science that isn’t that intimidating, because not only are the stars always with us, but amateur astronomers have been vital parts of many major discoveries.
Another thing that is always with us, like it or not, are insects and that’s what entomology studies! From obviously useful insect friends, like bees, to what a lot of us consider pests, entomology investigates insects from their smallest parts to the greatest expanse of their social structures and their place in the ecosystem. I know somebody who did their doctoral work on the iridescence of beetle carapaces and that is a pretty awesome thing.
From land to sea, marine biology studies the critters (a very scientific term) that live in the ocean and other non-fresh water places. Like bugs and space, you get to look at some weird monsters and beautiful creatures that we share the world with.
Of course, both entomology and marine biology are subsets of plain ol’ biology, the natural science of life and living stuff. There are five natural sciences: astronomy, biology, chemistry, earth sciences and physics. When it comes to socks, synthetic fibers, like Coolmax, have chemistry to thank. How socks stay up is directly connected to physics (and sock glue) and as for the earth sciences, socks—well, socks rock.
Natural science is one of the “empirical sciences”, while mathematics is classed as a “formal science”. You may now picture your favourite number dressed up as James Bond.
Though we use math all the time with socks (they come to us in packs of six, which means I’m very good at my six-times tables), they’re not as easy to integrate into mathematics.
Well, they do divide themselves more often than we’d like, leaving one in the dryer and one off exploring the depths of space or something. If you don’t like your socks doing division, using a hosiery bag for washing should keep them prime (get it, indivisible?!). The brand Soxks even includes a wash bag with each pair!
Now, I know a lot of folks wish their sock collection could multiply, but there’s an easy way to do that. Multi packs!
From two packs to six, buying more socks at once not only multiplies your styles, but is also a formula for savings, since they’re often less per pair when packaged together.
There are no sciences like the sock sciences (both natural and formal). Now that you’ve been sock schooled, I hereby deem you professors of socks! Just in time for the new school year. May all your learning be as useful and fun as socks can be.
Fall is right around the corner, if you squint you can see it! School is about to start or has already started for lots of folks and we’ve got your sock curriculum all planned out. We’re going to sock-school you!
However you feel about school, writing and the arts of language is a vital foundation to life (we have words to thank for our sassy, punny copy, for instance!). So grab your pencil and some paper to take down a few notes.
Creativity is key and it’s amazing what can blossom between restraints of form. That could be the limits of a form poem, or working with given prompts. An example! Let’s try a triplet, three lines using the same rhyme and forming a complete little thought unto themselves.
And for inspiration, some words.
Okay, let’s try . . .
The evil jinn, not gin the drink,
Poured himself a glass, and sat to think.
And as he drank, began to shrink.
Wait, are you even paying attention. You’re reading comic books, aren’t you?
I mean, comic books are great, and actually a perfect example of what restraints of form can do in inspiring the creative process. It’s just, a little rude when I’m all trying to teach up-over here. But I can take a hint. Let’s move on to a related subject.
The visual arts go hand-in-hand with written language. They can convey and document, suggest and imagine. More than just pretty pictures, it’s how people decorate their world through architecture and textiles and how that process influences and is influenced by society.
• Maroc Midcalf (architectural design in form of repeating tile patterns) •
• Folklore Midcalf (simplistic motif used to convey story and feeling) •
• Art Deco Tights (highly influential visual style that influenced all aspects of life) •
Though the kind of paintings that hang in museums get a lot of attention, work that should never be overlooked is that inspired by or related to handicraft and entertainment. Silhouette scenes and patterns cut from card are a great example of this. Though silhouette portraiture was popularised in the Victorian era, paper cut scenes were a popular way to illustrate books since the late 18th century and their use in shadow theatre is an ancient art.
Oh, there goes the bell! Well, I’ll see you back here after lunch (or, ahem, next week) for your last two classes, science and math. Don’t make that face, it’ll be fun.
We’ve passed the height of harvest season, which means good eats and warm treats, particularly on the most food-tastic holiday, Thanksgiving. I figured, in honour of the season, I’d serve you up a couple courses of food-themed socks.
I grew up with big family get-togethers for Thanksgiving. Everyone would bring stuff that had to be finished up or heated up, and while we waited we’d nosh on crackers and cheese. The Cheese Crews offer quite the array of nibbles.
Once it’s time to dig in, you make sure you get some veggies to balance things out. Sadly (or maybe not so sadly) we don’t have any socks that properly represent green bean casserole with fried onion straws on top. But we do have Ashi Dashi’s delicious Corn Crews. They’re corn on the cob, not the creamed corn you often see at holiday potlucks, but they’re just as deliciously delightful!
Of course, the big part of a Thanksgiving meal is the turkey. Although a lot of Sweet Marcel’s styles are made at an ethically-certified mill in Turkey, that’s about as close as we get to that distinctive bird. Our ham is a little rare (as in, still oinking), so we’ll throw tradition to the wind and tuck into some red meat.
Okay, you’re probably thinking, “that’s a pretty light spread for one of the biggest holiday meals of the year.” Well, that is because we wanted to make sure you had room for dessert!
The beauty of potluck holiday meals is that everybody brings a dessert. So. Do you want some cookies?
We hope you have a wonderful start to the winter holiday season!
October 21st, 2013
We’re just getting into the best time of year- sock season! As we move into our busiest time of year, we’d like to introduce you to the hard working Sock Dreams teams who will be processing, pulling, shipping, creating ads and working in our shop.
Our first department spotlight is our customer service department. These ladies are in first thing in the morning printing orders, answering your phone calls and emails.
Pictured here, in their favorite Sock Dreams socks, are Emily, Edelweiss, Lucy and Nina.
Emily has been working at Sock Dreams, in Customer Service, since February 2012- just in time for Sock Dreams to be her Valentine.
Emily’s favorite part of working here is: Sharing an office with the silliest people I’ve ever met, selling fabulous products to customers in between spontaneous bursts of laughter. We have so much fun here it doesn’t really seem like work most of the time, especially when the office dogs come to visit for cuddles.
Emily is sporting the Dreamer Jacquard Ripple OTK in purples, these are her favorites because: Purple! Also I have a nerdy fascination with the history of the Jacquard looming process. The punch cards that were used in the original old timey looms were some of the first operating sequences that were a precursor to computer programming.
Edelweiss, who runs our wholesale (yes! Sock Dreams wholesales our brand!) has been working at Sock Dreams since 2007. She is wearing the extraordinarily longer thigh highs; she loves these socks because: they are so unusually long, come in great colors and they stay up on my legs even while riding my bike. No need to wear tights!
Those of you who might be interested in wholesale, we now offer it year round. A tip from Edelweiss: Because we now wholesale our socks all year long, be sure to order early as our socks sell out fast!
Next up is Lucy, our resident My Little Pony collector and general sweetheart. Lucy was hired at the same time as Emily and loves working at Sock Dreams because: It’s a very accepting company. No one cares that my hair is purple, and I’m actually encouraged to wear fun socks and have my own style.
Lucy is wearing the Harvest Rainbow Extraordinaries: The Extraordinary THs are the first thigh highs I found that fit my curvy thighs comfortably, and since I love rainbows, the Harvest Rainbows are an obvious choice for me.
The fearless leader of Sock Dreams customer service team is Nina who is also wearing the Extraordinarily Longer Striped Thigh Highs in her trademark black and plum. Nina loves these socks because: I love tall socks and I love striped socks, so our house brand of Extraordinarily Longer Striped Thigh Highs is a perfect match made in sock heaven!
Nina has been working at Sock Dreams for 2 years and loves- Keeping the feet of the world fashionable and cozy…one foot at a time!
A few tips from the Customer Service department regarding successful holiday ordering:
We provide a Return Authorization Form on the back of all our invoices, with all the basic information about returns. All you have to do is fill the form out, and send your items our way!
If you receive a damaged item, an item you didn’t order, or are missing an item, give us a call or email right away, and we’ll get you taken care of.
If you ever have any questions or concerns about your order, please don’t hesitate to shoot us an e-mail or give us a call! It is our goal to help resolve any issues in the easiest and most pain-free manner possible!
If you’re returning something, pretty please make sure it’s clean and pet hair free and you’ve filled out the authorization form on the back of the order invoice; it makes processing items so much easier and more pleasant.
Don’t forget to say hello occasionally when everything goes right. During really stressful times nothing keeps us motivated like getting a positive or silly email from a happy customer.