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It’s by pure accident that each month’s birthday Dreamers are picking styles perfect for the (Northern hemisphere’s) seasonal weather. And it happens once more with March!
Rosalind runs our Facebook and Pinterest most notably, and you can probably place the blame on her for some of our most egregiously dorky puns. For her recommended style Rosalind picked a perfect option for transitional seasons like spring:
Okay, this might be sacrilegious or something, but the thing that really stands out as my ultimate favorite isn’t actually a sock. The Long Cuffable Scrunchable Leg Warmers are my absolute favorite thing to put on my legs. They’re exactly like one of my favorite socks, only without the sock part. Not having a foot means that I can wear them with shoes that are too tight for thicker socks, or to sleep in (my feet always get too hot if I wear socks in bed). The best thing about them, though, is that you don’t have to wash them after every wear, because there is no foot to get stinky! It’s that rare marriage of fashion and laziness that I love so much.
Toby, the gentleman dog also pictured above, does not seem to have a favourite sock himself, as there is yet no sock that gives you belly scratches. And although he’s snuck into several of Rosalind’s shoots, he’s not the birthday boy here! So, back to Rosalind.
While looking for styles Rosalind has modelled for us, I realised something. More often than not, she models a style that gets discontinued quickly or she models tights! I have no idea why the discontinued styles thing happens, but I do know why we always get shots of her in tights. She’s our long inseam tester and if Rosalind says a style of tights won’t cramp your toes, they won’t cramp your toes.
Other than legs for miles, Rosalind also has another key skill to bring to product shots: tiny dinosaur. You’d think this wouldn’t be vital for a perfect shot, but that’s crazy talk. Even out of focus, a tiny dinosaur is absolutely necessary.
Next up is Lucy, who works in our Customer Service department and is one of my favourite rays of true sunshine. Like a lot of us here, Lucy has a signature colour, which would be the brightest pink you can handle (best when paired with royal purple and deep teal!). Her recommendation is one of the most spring-inspiring socks we’ve got, with flowers and a gradient that is like the season’s transition from cold to warm:
My absolute favorite socks are the Tibetan Flower Crew socks. The fuchsia pair were the first socks I purchased when I started working here, and are every bit as snugly and comfortable as they are gorgeous. Once it looked like we weren’t going to be able to restock them, so I bought a pair in each color, plus an extra fuchsia, just in case. Fortunately, they stuck around, and now they’re my go-to sock. I wear them in boots in the winter and mary-janes in the summer, and one day I’ll probably own enough pairs to wear one each day of the week.
And since they’ve got two new colours (Red and Green, which don’t have pictures up just yet), Lucy won’t even have to repeat a colour of ‘em during the work week! Her love of colour and gameness to try new styles makes Lucy one of the go-to models for crazy toe socks. She’s even got a pair of flip flops stashed away in her desk for sudden toe sock picture emergencies.
How Lucy keeps her sunny, bright cheerfulness even during the big rush of Christmas season is pretty obvious to me. She’s magic. Look, you can tell by the styles she’s modelled. Wizarding school arm warmers? A fairy wand in a picture of sock garters? Clearly, magic. Or maybe, all of us Dreamers are. . .
So onward and ahead to proper spring and shorter socks (if April behaves, anyhow!) Here’s a trick for these transitional seasons: the styles we put into our Autumn category have similar properties to what goes in Spring. For Autumn we just focus on darker colours, less flowers, the warmer end of the midweight scale and wool!
Such a short month, yet we still have couple of folks this time around! But their names rhyme, which is pretty fabulous. You might say they’re a perfect match! Or—just perfect at matching.
Kori is our CFO, scheduler and number brain extraordinaire! She has a very specific and earthy colour palette and her outfits colour-coordinate like a maestro. RocknSocks are some of her faves and the Uma Striped Over the Knee is the most Kori sock of the bunch! I asked her why exactly she loved these the most and this is what she emailed me:
Why the Umas are my Favourites
I wear these socks at least three times a month. That may not sound so special to you, but as I’ve been working for Sock Dreams for nearly 9 years, I have QUITE the collection of socks by now, and yet I come back to my Umas time and time again. Why? Because A) Gorgeous colours that you can match with all of your earth tone outfits; B) They are comfy and stretchy; C) They are warm, but not too warm, so you can wear them most of the year. And D) because Thurman is hot and kicked arse in Kill Bill. That is all.
I feel like the above missive is actually about why Kori is one of my favourites.
Though most of the time we see her in warm earthtones with the occasional hint of mossy green, the lady can rock a blue like nobody’s business. I know that every one of the Erin Wool & Silk socks she modelled was perfectly matched to an outfit. Or, more properly, an outfit was sculpted to perfectly match these socks!
One of the wonderful attributes about Kori is her ability to match things just right—which is why the Gamer Knee High and Brat Knee High were just as perfect for her as the Paprika O Rayons. She’s just matching her ‘tude!
Now Tori is another great matcher, one of those people with a clear personal colour scheme that means they’ll always coordinate to some degree, no matter what they pull out of their closet. She’s a colourful, skilled whirlwind at our shop, in shipping and in the stock room and says “I don’t have a particular favorite sock, since I love them all, but the brand I always gravitate to are Sock It To Me’s knee high socks. I can always find a pair to go with all my outfits and they’re so funky and fun I just love showing them off!”
And, as regular rocker of shorter pants, show them off she does! Like with the Portland Striped Knee High, which seem to they go with just about everything she owns.
Tori always brings her game and a perfectly coordinated look. I cannot express the level to which my day was made when she wore the Striped Tights in Red & White and she dressed like a super-hip elf in fuzzy boots, or how perfectly the greens in her dress matched the Color Tights in Pear.
Now really, pretty much all of us here are crazy into colour coordination. And in the dark, short, wild-weather month of February, finding ways to bring some colour into your days is like a rainbow road into spring!
We had so much fun doing socks themed by birth month that we wanted to carry on the birthday fun this year too! But instead of going by birthstone, flower and constellation, we’re turning to our freshly older Dreamers to share their favourites!
First up is Jen, who you’ve probably seen at events shilling socks, dishing advice and tempting your wallet with our wares! Her top favourites are the Harajuku Scrunchy Socks and the Nouvella Cotton Capri and Cotton Legging!
She has this to say about the Harajuku Scrunchy Socks, “These have a been a favorite of mine since I started working at Sock Dreams. They come in so many fantastic colors , they’re super warm through the body, but a little more breathable through the foot, and they look great with boots.”
Jen’s not only a huge fan of the Cotton Capri, she’s even the model for the both Brown Large and Charcoal Heather Large! These soft, t-shirt like leggings are a constant layering companion for her and when I think of Jen I always picture her wearing these leggings or the Color Tights!
Next is Zaffie, who runs our Tumblr and puts together the gorgeous ads you see in your favourite magazines, like Bust! Although she loves the Silk Knee Highs and got to be the model for both the Black in Medium/Large and the Rosa in Small/Medium, they’re not her daily go-to sock, though they are her favourite liner sock AND fancy dress sock all in one.
Instead, Zaffie picked our Diamond Ribs as her favourite sock! Why such a rugged and modest style when her toes have touched 100% silk? She says, “Diamond Ribs are my old faithful, and I preach their gospel as often as I can because they are beautiful, stretchy, and hard-wearing.”
Amen to that!
Last, but not least, is Tuesday from our shipping department. Pretty much a superhero (with the X-Men belt to prove it!), her favourite socks right now are straight up the O Dreamy in Nebula, worn here with basic Colour Tights that are not so much a favourite as an eternal standby!
You might have noticed this month’s Dreamers are all rocking boots and layers! They may be January babies, but that doesn’t mean they’re immune to cold! Northern Hemisphere folks, cuddle on up to our Warm! section to keep those toes cozy as we shiver into February!
Nestled in a turn of the century house in the historic Sellwood neighborhood, recessed from busy 13th street just off of SE Nahalem is the Sock Dreams brick and mortar store. Here, you’ll find many of the items we sell on our online store, as well as several other shop exclusive styles. People as far away as Eastern Europe have been known to make pilgrimages to the shop, while visiting the Portland area, but the busiest time for our little shop is always the Holidays.
From Black Friday until almost the New Year, our shop is a bustle with folks getting warm, cozy, kitschy, fashionable, soft, funny and cute socks, tights and other accessories for their loved ones. The Sock Dreams shop team is four people strong and they do their best to help our customers find the perfect gift.
Pictured here, is our shop crew wearing some of their favorite socks.
First up is Rose, who has been working with us since August 2012 and, like many of us, has noticed a drastic change in her wardrobe-Waking up each morning and planning a whole outfit around my socks is awesome. Best dress code ever. Socks Dreams has filled me with so much confidence in my body/legs that I went from wearing a dress or skirt once a year to weddings to wearing them every day.
Rose is wearing the Sock It To me Dinomite knee high- I’m the weird one; I’ll just start with that. Every day I layer and mash weird colors together to make my personality jump out of my socks.
Rose spends much of her time at the shop picking out shop exclusives and helping customers.
In terms of tips on shopping for the holidays- Shop early! We have a few select holiday styles that are shop exclusive and they will be going fast.
Next is Gelsey, the Assistant Shop Manager, Gelsey has been with Sock Dreams since August 2010.
When asked what her favorite part of working here is- Hands down: the people. I love being friends with all of my coworkers. Best. Coworkers. Ever.
Gelsey wears Sock Dreams own brand of cotton slouch sock- I like wearing my socks scrunched down around mid-calf high boots, and I love the Cotton Slouch Socks because they actually hold their slouch rather than slowly sliding down to the bottom of my foot during the day.
Her tip for holiday shopping- The store and web site sometimes have different items. If you’re coming in for something you saw on the web site, make sure to call ahead so we can hold it at the shop for you.
Then there’s Laurel, our vivacious Shop Manger. Laurel has worked for Socks Dreams since August of 2008 and also loves all her co-workers.
Laurel is wearing a brand that is new to Sock Dreams, and we are all totally in love with- I really like the Sockwell compression knee highs because I’m on my feet a lot. They stay up great without being too tight at the top. They have a nice, cushy foot that’s great for boots and a toe seam that’s not very noticeable. They’re warm, they’re cute, and I’ve worn and washed them several times and they hardly show any wear. I especially like them when I go to the Timbers game and stand on cold concrete for 90+ minutes. Go Timbers! The Timbers being Portland’s pro soccer team.
We’re also part of a fantastic local network of shops where you can earn points to gain rewards- Sock Dreams is proud to be a part of the Supportland network. With Supportland, the customer has one card (or a phone app) that they can use at a ton of rad locally-owned businesses to earn rewards. With more businesses joining the network all the time, you can earn points every time you shop, and then turn around and use those points for coupons, gift cards, and other free stuff!
Last, but by no means least, is our newest shop employee Sabrina! Sabrina has been with us since July of this year and is a fantastic addition.
Her favorite part of working at Sock Dreams, so far, is- Helping customers find the perfect pair of socks!
Sabrina wears another house brand favorite, the O Dreamy’s in Heliotrope- They’re super soft, have a great texture and are subtle, yet visually interesting.
Sabrina’s holiday shopping tip- When it comes to returns, I would suggest calling us at the shop with any questions regarding what is acceptable for refund/ exchange. Also, I would suggest asking about a certain pattern/design they may not see in the store. We keep track of all customer product requests and try to meet them when placing orders for future stock.
These ladies work really hard to make your shopping experience effortless; they’re always happy to help you find the perfect thing. If you’re in the Portland area, come on by and say hello!
We’re just getting into the best time of year- sock season! As we move into our busiest time of year, we’d like to introduce you to the hard working Sock Dreams teams who will be processing, pulling, shipping, creating ads and working in our shop.
Our first department spotlight is our customer service department. These ladies are in first thing in the morning printing orders, answering your phone calls and emails.
Pictured here, in their favorite Sock Dreams socks, are Emily, Edelweiss, Lucy and Nina.
Emily has been working at Sock Dreams, in Customer Service, since February 2012- just in time for Sock Dreams to be her Valentine.
Emily’s favorite part of working here is: Sharing an office with the silliest people I’ve ever met, selling fabulous products to customers in between spontaneous bursts of laughter. We have so much fun here it doesn’t really seem like work most of the time, especially when the office dogs come to visit for cuddles.
Emily is sporting the Dreamer Jacquard Ripple OTK in purples, these are her favorites because: Purple! Also I have a nerdy fascination with the history of the Jacquard looming process. The punch cards that were used in the original old timey looms were some of the first operating sequences that were a precursor to computer programming.
Edelweiss, who runs our wholesale (yes! Sock Dreams wholesales our brand!) has been working at Sock Dreams since 2007. She is wearing the extraordinarily longer thigh highs; she loves these socks because: they are so unusually long, come in great colors and they stay up on my legs even while riding my bike. No need to wear tights!
Those of you who might be interested in wholesale, we now offer it year round. A tip from Edelweiss: Because we now wholesale our socks all year long, be sure to order early as our socks sell out fast!
Next up is Lucy, our resident My Little Pony collector and general sweetheart. Lucy was hired at the same time as Emily and loves working at Sock Dreams because: It’s a very accepting company. No one cares that my hair is purple, and I’m actually encouraged to wear fun socks and have my own style.
Lucy is wearing the Harvest Rainbow Extraordinaries: The Extraordinary THs are the first thigh highs I found that fit my curvy thighs comfortably, and since I love rainbows, the Harvest Rainbows are an obvious choice for me.
The fearless leader of Sock Dreams customer service team is Nina who is also wearing the Extraordinarily Longer Striped Thigh Highs in her trademark black and plum. Nina loves these socks because: I love tall socks and I love striped socks, so our house brand of Extraordinarily Longer Striped Thigh Highs is a perfect match made in sock heaven!
Nina has been working at Sock Dreams for 2 years and loves- Keeping the feet of the world fashionable and cozy…one foot at a time!
A few tips from the Customer Service department regarding successful holiday ordering:
We provide a Return Authorization Form on the back of all our invoices, with all the basic information about returns. All you have to do is fill the form out, and send your items our way!
If you receive a damaged item, an item you didn’t order, or are missing an item, give us a call or email right away, and we’ll get you taken care of.
If you ever have any questions or concerns about your order, please don’t hesitate to shoot us an e-mail or give us a call! It is our goal to help resolve any issues in the easiest and most pain-free manner possible!
If you’re returning something, pretty please make sure it’s clean and pet hair free and you’ve filled out the authorization form on the back of the order invoice; it makes processing items so much easier and more pleasant.
Don’t forget to say hello occasionally when everything goes right. During really stressful times nothing keeps us motivated like getting a positive or silly email from a happy customer.