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2015 has been a pretty exciting year for us, and we’re particularly pleased with the direction our house brands have been heading this year. We’ve actually released so many new styles of DreaM Stockings and Dreamer Socks that we felt they deserved an end-of-year round-up. Both lines are custom made for us in the USA, and feature regenerated yarns and minimal packaging, for minimal environmental impact. If you’ve never tried our house brands before, now would be a great time to start!
The first two new DreaM Stockings are actually new versions of boot socks that we previously carried. While the M Bootsocks changed to a new solid charcoal body, the construction of the sock is still just how it used to be. Our new Warm and Cozy Bootsocks, on the other hand, are a reimagining of a somewhat different style – the old Thick and Bulky Bootsocks. They still come in soft, pastel colors and feature fluffy, high-bulk acrylic yarn, but they’re just not quite as thick as they used to be.
We had hoped that 2015 would be a year for finding new yarns for O Marled socks, but we didn’t have any such luck… which just meant that we had to get a bit creative! Our brilliant sock knitters found a way of combining two different yarn colors, for our Striated OTKs, which feature an irregular pattern reminiscent of heathered and marled yarns.
Striated OTKs in red and bubblegum
We also added another length to our much-loved line of chevron patterned DreaM Stockings: Shorty Chevrons! We went for some brighter colorways for this length, as we think they’ll be perfect for summer, given their anklet length and breathable open knit!
Shorty Chevrons in purple with light grey
Of course 2015 also saw the addition of some new stripey styles of DreaM Stockings. It just wouldn’t be Sock Dreams without our stripes! Presenting Bee’s Knees, and Sporty Stripes — we consider these two styles to be instant classics.
But wait! We have one more stripey style up our…. (dare we say it?) sleeves! That’s right, we’ve added Holiday Mis-match Sleeves, in four colorways to represent 4 major winter holidays! Made in the same style as our M Sleeves, these are a little bit extra-special, because each pair features one sleeve with wide stripes, and one with skinny stripes!
Holiday Mismatch Sleeves in black, kelly and red
We couldn’t let DreaM Stockings have all of the holiday fun, though! We had the same colorways made up in crews and OTKs for our Dreamer Socks line. Knitted from cozy, high-quality acrylic yarn, these feature the great stretch that our Dreamer Socks are known for — the idea behind these socks is to be inclusive, so it only made sense to make them in a style of sock that can fit as many people as possible!
Exciting as our Holiday Stripes are to us, we happen to think that there’s an even more beautiful new striped sock in the Dreamer Socks line this year… so beautiful, in fact, that we had to make them in three lengths. Our new Elemental Stripes come in 5 different colorways, to represent the five alchemical elements, though we’ve put our own spin on their names. Available in two lengths of thigh high and a larger-footed crew, we’ve made it almost too easy to get into your element, so to speak.
Extraordinary Elemental Stripes in spirit, terra, inferno, glacier and zephyr
2015 was also a big year for experimentation with what our sock knitters can do with the machines. We’ve got some other new patterns and textures in the pipeline for you, but you can already see two of the fun new styles we came up with this year! Our Vertical Vintage OTKs feature a pattern based on a 1920’s postcard we came across a few years ago, while our Diamond Pattern Midcalves offer a larger-footed alternative to our Dreamer Diamond Waves, while taking the pattern a little further with concentric diamonds.
Diamond Pattern Midcalf Socks in red and white
A couple of this year’s new Dreamer Socks are based on preexisting styles that we liked so much, we felt the need to make them in shorter versions, too! You probably already know how much we love our Extraordinary Thigh Highs, but did you know that they’re now available in a knee high? Additionally, our Dreamy Bamboo Patterned OTKs now come in a sweet little crew, perfect for summer!
And now, dear readers, our round-up is drawing to a close, but we have one more pairing of new styles to present to you. Once again, we’re just so in love with our Extraordinary Thigh High styles that we had to create yet another variation on the theme. For our final new Dreamer Socks of the year, we’ve rolled out Roll-Topped Extraordinary Thigh Highs, as well as a longer version! Featuring a non-constrictive roll top, these tend to need a garter belt or other anti-gravity device to stay up, much like vintage stockings. At 28 inches around when the tops are fully stretched, these fit the widest range out of any of our house brand socks yet, and that makes us some very happy Dreamers.
Whew! Looking back over the last year (and these last 18 socksy styles), it seems like it’s been a long journey, though certainly not an unpleasant one. We hope you find our new offerings as exciting as we do. We simply can’t wait to show you what we’ve got in store for 2016!
Sakura Con is the Pacific Northwest’s largest Anime convention. Con goers can dress up as their favorite anime character, find a large variety of Manga and Anime to buy, and enjoy panels on everything from voice acting to the art of anime, to interactive games.
Dreamer Jen especially looks forward to seeing one of her favorite regular vendors, Epic Cosplay, who have a huge variety of inexpensive wigs.
This year, Sock Dreams will be located at booth 243, in the back end of the convention hall. We’ll be passing out stickers and our new buttons, as well as selling the Sock Dreams brand at discounted con prices. Come by and see us!
Happy (almost) New Year, Dreamer Fans!!! We’re very excited about 2014! We have a lot of things happening for the New Year: continuing work on our new review system, some changing around of the web site, traveling to more places for conventions, and of course the new styles that are soon to grace the shelves at our headquarters.
But before we get in all our new lovelies for the new year, we need to clear out some of the inventory from this year–so we’re having a sale!
From 12:01 am (PST) December 26th to 11:59 pm December 31st 2013 we’ll be offering you 10% off for your order of $20 or more when you use the promo code Happy2014LN in your shopping cart prior to checkout. Want to save even more? Well, if you spend $40 or more, use the code SuperHappy2014LN and we’ll take a full 20% off of your order total! This is the perfect time to use all your holiday gift cards. This sale is ONLINE ONLY, and will not be happening in our shop.
Thanks to all our customers new and old and have a great 2014!
Nestled in a turn of the century house in the historic Sellwood neighborhood, recessed from busy 13th street just off of SE Nahalem is the Sock Dreams brick and mortar store. Here, you’ll find many of the items we sell on our online store, as well as several other shop exclusive styles. People as far away as Eastern Europe have been known to make pilgrimages to the shop, while visiting the Portland area, but the busiest time for our little shop is always the Holidays.
From Black Friday until almost the New Year, our shop is a bustle with folks getting warm, cozy, kitschy, fashionable, soft, funny and cute socks, tights and other accessories for their loved ones. The Sock Dreams shop team is four people strong and they do their best to help our customers find the perfect gift.
Pictured here, is our shop crew wearing some of their favorite socks.
First up is Rose, who has been working with us since August 2012 and, like many of us, has noticed a drastic change in her wardrobe-Waking up each morning and planning a whole outfit around my socks is awesome. Best dress code ever. Socks Dreams has filled me with so much confidence in my body/legs that I went from wearing a dress or skirt once a year to weddings to wearing them every day.
Rose is wearing the Sock It To me Dinomite knee high– I’m the weird one; I’ll just start with that. Every day I layer and mash weird colors together to make my personality jump out of my socks.
Rose spends much of her time at the shop picking out shop exclusives and helping customers.
In terms of tips on shopping for the holidays- Shop early! We have a few select holiday styles that are shop exclusive and they will be going fast.
Next is Gelsey, the Assistant Shop Manager, Gelsey has been with Sock Dreams since August 2010.
When asked what her favorite part of working here is- Hands down: the people. I love being friends with all of my coworkers. Best. Coworkers. Ever.
Gelsey wears Sock Dreams own brand of cotton slouch sock– I like wearing my socks scrunched down around mid-calf high boots, and I love the Cotton Slouch Socks because they actually hold their slouch rather than slowly sliding down to the bottom of my foot during the day.
Her tip for holiday shopping- The store and web site sometimes have different items. If you’re coming in for something you saw on the web site, make sure to call ahead so we can hold it at the shop for you.
Then there’s Laurel, our vivacious Shop Manger. Laurel has worked for Socks Dreams since August of 2008 and also loves all her co-workers.
Laurel is wearing a brand that is new to Sock Dreams, and we are all totally in love with- I really like the Sockwell compression knee highs because I’m on my feet a lot. They stay up great without being too tight at the top. They have a nice, cushy foot that’s great for boots and a toe seam that’s not very noticeable. They’re warm, they’re cute, and I’ve worn and washed them several times and they hardly show any wear. I especially like them when I go to the Timbers game and stand on cold concrete for 90+ minutes. Go Timbers! The Timbers being Portland’s pro soccer team.
We’re also part of a fantastic local network of shops where you can earn points to gain rewards- Sock Dreams is proud to be a part of the Supportland network. With Supportland, the customer has one card (or a phone app) that they can use at a ton of rad locally-owned businesses to earn rewards. With more businesses joining the network all the time, you can earn points every time you shop, and then turn around and use those points for coupons, gift cards, and other free stuff!
Last, but by no means least, is our newest shop employee Sabrina! Sabrina has been with us since July of this year and is a fantastic addition.
Her favorite part of working at Sock Dreams, so far, is- Helping customers find the perfect pair of socks!
Sabrina wears another house brand favorite, the O Dreamy’s in Heliotrope- They’re super soft, have a great texture and are subtle, yet visually interesting.
Sabrina’s holiday shopping tip- When it comes to returns, I would suggest calling us at the shop with any questions regarding what is acceptable for refund/ exchange. Also, I would suggest asking about a certain pattern/design they may not see in the store. We keep track of all customer product requests and try to meet them when placing orders for future stock.
These ladies work really hard to make your shopping experience effortless; they’re always happy to help you find the perfect thing. If you’re in the Portland area, come on by and say hello!
October 21st, 2013
We’re just getting into the best time of year- sock season! As we move into our busiest time of year, we’d like to introduce you to the hard working Sock Dreams teams who will be processing, pulling, shipping, creating ads and working in our shop.
Our first department spotlight is our customer service department. These ladies are in first thing in the morning printing orders, answering your phone calls and emails.
Pictured here, in their favorite Sock Dreams socks, are Emily, Edelweiss, Lucy and Nina.
Emily has been working at Sock Dreams, in Customer Service, since February 2012- just in time for Sock Dreams to be her Valentine.
Emily’s favorite part of working here is: Sharing an office with the silliest people I’ve ever met, selling fabulous products to customers in between spontaneous bursts of laughter. We have so much fun here it doesn’t really seem like work most of the time, especially when the office dogs come to visit for cuddles.
Emily is sporting the Dreamer Jacquard Ripple OTK in purples, these are her favorites because: Purple! Also I have a nerdy fascination with the history of the Jacquard looming process. The punch cards that were used in the original old timey looms were some of the first operating sequences that were a precursor to computer programming.
Edelweiss, who runs our wholesale (yes! Sock Dreams wholesales our brand!) has been working at Sock Dreams since 2007. She is wearing the extraordinarily longer thigh highs; she loves these socks because: they are so unusually long, come in great colors and they stay up on my legs even while riding my bike. No need to wear tights!
Those of you who might be interested in wholesale, we now offer it year round. A tip from Edelweiss: Because we now wholesale our socks all year long, be sure to order early as our socks sell out fast!
Next up is Lucy, our resident My Little Pony collector and general sweetheart. Lucy was hired at the same time as Emily and loves working at Sock Dreams because: It’s a very accepting company. No one cares that my hair is purple, and I’m actually encouraged to wear fun socks and have my own style.
Lucy is wearing the Harvest Rainbow Extraordinaries: The Extraordinary THs are the first thigh highs I found that fit my curvy thighs comfortably, and since I love rainbows, the Harvest Rainbows are an obvious choice for me.
The fearless leader of Sock Dreams customer service team is Nina who is also wearing the Extraordinarily Longer Striped Thigh Highs in her trademark black and plum. Nina loves these socks because: I love tall socks and I love striped socks, so our house brand of Extraordinarily Longer Striped Thigh Highs is a perfect match made in sock heaven!
Nina has been working at Sock Dreams for 2 years and loves- Keeping the feet of the world fashionable and cozy…one foot at a time!
A few tips from the Customer Service department regarding successful holiday ordering:
We provide a Return Authorization Form on the back of all our invoices, with all the basic information about returns. All you have to do is fill the form out, and send your items our way!
If you receive a damaged item, an item you didn’t order, or are missing an item, give us a call or email right away, and we’ll get you taken care of.
If you ever have any questions or concerns about your order, please don’t hesitate to shoot us an e-mail or give us a call! It is our goal to help resolve any issues in the easiest and most pain-free manner possible!
If you’re returning something, pretty please make sure it’s clean and pet hair free and you’ve filled out the authorization form on the back of the order invoice; it makes processing items so much easier and more pleasant.
Don’t forget to say hello occasionally when everything goes right. During really stressful times nothing keeps us motivated like getting a positive or silly email from a happy customer.
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