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Sock Dreamers are a dedicated bunch! People often work here for many years and learn many different positions in the sock world. From time to time, however, someone will leave us to follow their own dreams in the wide, wild world. That’s when we get to hire brand new Sock Dreamers, which we have just had the pleasure of doing!
One of the rites of passage for any new Dreamer is learning to fold socks. All of our house-brand Dream Stockings and Dreamer Socks have a different kind of fold, and it’s important for new employees to learn them all.
The end product is described by our Stock Room manager and resident blogstress, the loverly Miss Brenna, as a “sock brick”: no loose ends popping out, heel and toes tucked into the folds, with a pleasing aesthetic in every pair.
Class was conducted today for our new Dreamers. A variety of different socks were paraded through our Project Room, with labels, bits of yarn, and tagging guns to boot– all for the purposes of beginning to learn the product in a hands-on way!
Like many of you, we sometimes feel the strain of a never-ending array of new sites to participate in. But Pinterest has caught our eye, it is full of pretty pictures and inspiration… so we’ve dipped our toes into their pool and are having fun, not only adding pictures of our favorite socks, but also shots of our critters, stuff we no longer carry, people we miss, comparison shots, some of our fun invoice drawings and, of course, things that simply inspire us. This is just the beginning… Do you Pinterest?
From barcodes to log-ins, we are making some last-minute updates before the holidays really kick in. And, just because we know how badly some of you want them, wishlists are NEXT!
More about logging in shortly, but first…
So, what are these barcodes and why did we add them? truth be told, I dislike barcodes so much that when we were a tiny little home-made business (and could carry a day’s worth of orders to the post office in a cloth bag) I used to put a sticker with our old logo over any product that had one. And for years all our shipping was done by one determined man who got a little help from various employees on the busier days. Here is an actual old orders weight sheet I’ve kept pinned by my desk for years…
…this would have been a busy day for us seeing as it fills the card.
Over the years those lists got much bigger and everything had to be done by hand til one of our super-sharp dreamers teamed up with one of our many talented artists to create a combination logo-barcode that has been appearing on top of our invoices since the end of summer…
Now the job of packing and shipping our orders accurately is infinitely easier allowing our shipping team time to do some side projects, like creating our youtube & Tumblr pages along with other top-secret ventures we are working on.
Okay, so back to those log ins, create your user name, choose your password and security question and voila! any order you have placed using that email address will load in your order history complete with product links to all items we still carry (because this was a very important feature for me, I want to know what I bought and what page it’s on). You just need to add your billing & shipping info this once… Go ahead, try it!
And, rest assured… this is only the beginning and wishlists are the very next thing we’ll be adding!
More, much more, to come on this exciting wwwelopment…
I’ve written before about sock dreams coming true when a style we wish for happens or when a favourite sock comes back to us—but this may just be the dreamiest dream to come true yet!
Of course, I’ve got to tease a little.
and a little over three since they were available in an OTK and a thigh high.
But it’s been almost two years since we’ve had them in stock. The yarn for these socks was discontinued and we’ve been on a hunt for a replacement ever since.
But a secret stash of the yarn has been found—enough to make a limited run of both OTK and thigh highs. We won’t have them forever and we’re still looking for a long-term supply of this yarn, but for a short time, this sock dream has come true.
Have you guessed what they are? Join us after the jump for the answer! Read more »
Our Dreamer Socks styles, with their super comfy cuff and surprising stretch, have quickly become a favourite with us Dreamers and all you wonderful sock lovers. This week we’re proud to introduce more delightful, dreamy styles to the line.
I’m most excited about one of our newest styles for a terribly nerdy reason. Jacquard weaving, with its innovative loom (that was basically an early computer!) is a pretty cool thing. Socks are knit, not woven, and it turns out that there is a way to knit, jacquard style! The resulting two-colour patterns have great stretch, beautiful vertical patterns and have swept all us Dreamers off our feet with love. The first jacquard style we introduced has a gorgeous vertical ripple that almost plays optical illusion-like with your eyes.
The brand-newest jacquard style the girly side of me totally squeals over, it’s all ribbons and flowers and springy colours.
What I like best about the jacquard styles is that the inside is almost like terry loops, so they’re crazy cozy, but the stretchy knit doesn’t get overwarm!
More exciting new things after the jump! Read more »