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It is now late December, and as such our busy season is both thoroughly underway, and about to start winding down for “the Winter Lull”. The lull is really only about a week, during which people go into post-holiday hibernation mode, and can’t be roused to purchase socks until early January. In fact, there’s kind of a funny story having to do with the lull, but we’ll come back to that in a bit… for now we’re preparing to wrap up our Department Spotlight series with a piece on the head honchos here at Sock Dreams – the Officers Department.
From left to right: Kori, Mr. Natosi, Niq and Dara
The latest addition to the team (not that any of them are particularly recent additions) would be Dara, who started in 2006. Like all of our officers, Dara fills a variety of roles here, including managing our health insurance (THANK YOU), making our recycling system as efficient and waste-free as possible, and doing a whole lot of purchasing of socks – particularly our USA-made house brands. Most notably, she’s behind almost our entire line of Dreamer Socks (little known fact: the Dreamy Bamboo OTKs were originally designed for her wedding). Her favorite part of the job, though, is in true Sock Dreams fashion: the people! Not just her coworkers, but our fabulous customers as well, of course. We love to communicate with our customers, so never hesitate to contact us with questions, feedback, requests, or just silliness! When asked about her favorite socks, she confessed that she, like many long-time Dreamers, is somewhat torn between the past and the present. Her favorites are therefore tied between the O Dreamies in the long-discontinued Classic colorway, and the currently available Dreamer Tartan OTKs in navy with rust.
Kori started just the year before Dara, in 2005. She is now our CFO (because math is awesome), and works with the various other departments to help make the Big Decisions, as well as overseeing the PR and CS departments. Kori’s favorite part of the job is also the people, but specifically the people she works with – that’s a good thing since she hired most of us! The one thing that we have in common is that we’re all total weirdoes. I love these guys! She was a little afraid that her choice of favorite sock – the Extraordinarily Longer Harvest Rainbows—might be a little bit too predictable, so she defended her choice: First of all, ummm… GORGEOUS! And secondly, these longer Extraordinaries go all the way up my legs, past the squishier part of my thighs, so they actually stay up fairly well on their own. But even on more active days, they’re long enough that I can pair them with an Industrial Garter Belt for better sock security. Like Dara, Kori’s advice to the customers is to talk to us! Not just because we like to hear from you, but because we want to set your feet up with their perfect socks…. their sole mates, if you will.
Mr. Natosi is one of the original Dreamers (which is kind of like being an original vampire, only not). As such, he started around the year 2000. These days he oversees our shipping department, but in the beginning he was the shipping department. He takes well-deserved pride in his department, and their ability to compete with much larger companies in both expedience and accuracy. His favorite socks are either the Dalhgren line of alpaca blend socks for their sheer comfort and warmth, or the Graphic Stripe Midcalves from B. Ella, which he wore for their photo, as they’re more visually exciting. His favorite part of working at Sock Dreams is…. Working at Sock Dreams! There are awesome people, there are bacon and waffle days, and we have a wonderful boss… to whom he happens to be married.
Niq was instagramming her own version of this shot as she posed. Instagram is the one social media she still refuses to give up.
And speaking of that awesome boss, last but certainly not least is our founder, head photographer and president, Niq! You may also know her as Niqkita or Monique (when you grow up unable to decide on a name, why not have [at least] three?). As our founder she has been here since the beginning of time, or around the turn of the century to be more precise. In this photo she is seen wearing a pair of O Dreamies in the now-discontinued Antique yarn, but the title of “favorite sock” is split between these and their longer counterpart – the Super Dreamies. Her response for her favorite part of the job was so lovely that you’re going to have to read it in her own words: My favorite thing was completely unexpected in the beginning… I love making a difference in people’s lives, it’s a thing I never thought I could do with socks. From people who love wearing the many socks we offer to people who work for us, either directly or remotely… offering so much more than just a living, offering actual careers with benefits. Not only do I get to live my Dream, I get to see dozens of other people prosper as well simply because I Dreamed out loud and in full color. Pretty precious right? Thank you, Niq, for sharing your Dream with the rest of us!
Niq and Mr. Natosi modeling some long-discontinued stripey socks, way back in the day!
Now, I believe we promised you a special, extra story about The Lull…. as I mentioned earlier, Mr. Natosi and Niq are married, but they weren’t when they started working together (which actually happened prior to the inception of Sock Dreams) – that only came to pass in 2003. They wanted to get married on Halloween (who wouldn’t?), and even went so far as to fill out a marriage license…. and then Busy Season hit. This was long before they had any other employees. Business was so good that year that they didn’t have a chance to get married until it slowed down the day before Christmas Eve – the Lull! Their marriage license was now on the verge of expiring, so knowing it was a long shot, Niq called up the Wedding House. After explaining their situation and simplistic needs, they were able to squeeze in a last-minute wedding, and they got married on Christmas Eve!
Their feet (in the original E. G. Smith Bootsocks), moments before exchanging vows.
This has turned into quite the write-up, but if any department deserves a small essay dedicated to them, it’s the officers! We wish Niq and Mr. Natosi the happiest of anniversaries, as they head off to their annual vacation. As for the rest of you: Merry Christmas, Happy Hanukkah, Habari Gani?, Joyous Solstice, Fabulous Festivus, and general Seasons Greetings! Whatever you may or may not celebrate, we thank you for taking part in our Dream!
November 11th, 2014
Rosalind: What is the funniest thing about shipping? Are there even funny things about it?
Ryan: Answering unexpected interview questions. Oh, and all of the Puns!
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