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With Spring underway and new items rolling in, we felt it was the perfect time to introduce you to the part of our stockroom team that deals with new and seasonal items! While our house brands — Dream Stockings and Dreamer Socks — usually vary only when our yarn supplies run out, our other suppliers are constantly changing! And so it falls upon the part of our stockroom team called “Upstairs” (a holdover from when Sock Dreams was first starting out in a multistory house) to make room for the ever changing selection of new styles!
While we have a lot of hands from various departments assembling orders in the stockroom, the actual organization of this department as well as the huge responsibility of receiving and keeping track of our incoming shipments falls on the shoulders of two ladies: Brenna and Tori.
Brenna started at Sock Dreams in 2007, and does a crazy amount of behind-the-scenes work here, including writing a weekly Sock Journal – somehow she never runs out of inspiration! Her main duty is that of Stockroom Manager, though, and it’s a good thing that she’s a multitasking expert – as she puts it, “The Stock Room team works together to receive stock from our dozens of suppliers, enter it so our awesome customers can buy it and get it put away so us Dreamers can easily and quickly grab what we need for folks’ orders.”
“We also do behind-the-scenes work keeping up with figuring out if a style is gone forever or just for a season, making styles easier to find when searching and keeping an eye out for changes in product.” Whew! It’s okay though – this job can be very satisfying to the right type of brain: “Working in the Stock Room is like playing Tetris, only with way more fun variables to sort and swap and fit.”
Unfortunately, there are some limitations to what advanced Tetris skills can achieve. “It’s sad stuff, but we haven’t cracked the science of wormhole storage space, so we are limited in what all we can fit into our stockroom (and still make it easier for Dreamers to get at for orders—a lot of us are short). That’s why sometimes we won’t carry all of a supplier’s styles, or all the colours and variations of a style.”
Brenna’s favorite items (shown above, on the right) are the Harajuku Arm Warmers and Easy Does It midcalves. “The Harajuku Arm Warmers are so perfect I have to keep from singing their praises constantly on the Sock Journal. About one million great colours, a solid fit for a wide range of hands, so soft once they’re washed! And, and, they have held up through the endless attack I put them through. Sure, they will pill a little as the world rubs up against them, but that’s what sweater shavers are for. I have a pair that I got because they had a hole in them and in the probably 3+ years of regular wear that hole has never gotten bigger.
“But, if I’ve got to pick a sock, then it is the Sockwell shorter styles, like the Easy Does It Relaxed Fit Striped Midcalf. They are seriously comfortable crews that cushion and don’t bite in at all. I have had a crush on the Plush Relaxed Fit Midcalf for a while, because they’re full terry inside and I’m a sucker for terry.”
Brenna’s assistant, Tori, is a newer recruit, starting in 2012. Tori’s primary concern is keeping everything stocked, and that’s a big job for one little lady! Of course, sometimes the ability to stock socks is out of our control, but Tori has some tips on how to be proactive while waiting on stock: “To be notified when an item is restocked, just go to the product page for the item you want, enter your email address, and we’ll notify you when it’s here!”
Tori’s favorite legwear is the Floral Bloom Lace Tights from Leg Avenue. “The pattern is so elegant, but adds and extra flare to make any one of my outfits complete. Because of their elegant design I was able to wear them in my last semi-professional job, and everybody loved them! I can wear these any time of the year, although in winter I’d layering them with some color tights, but I wear these a lot more during the warmer months under skirts and shorts. Even with a lot of wear, what little holes I get haven’t gotten much bigger, but with the design of these tights, I don’t really notice them.”
When asked what her favorite part of the job was, Tori’s reply was in classic Dreamer style, “Being surrounded by so many awesome socks I never knew I love, but most importantly it’s the people I work with. It makes coming in to work fun every day!” Indeed, Tori. Indeed.
This time, we are packing up our sock stock and heading back out east to The Windy City! That’s right Chicago Dreamers, this coming weekend, April 25-27th we will be at the Chicago Comic and Entertainment Expo- or as they call themselves C2E2.
Stop by our booth, #1180 and #1182 and come feel and see all the socks you’ve coveted, contemplated and drooled over from our site.
See you there, Chicago!
Sakura Con is the Pacific Northwest’s largest Anime convention. Con goers can dress up as their favorite anime character, find a large variety of Manga and Anime to buy, and enjoy panels on everything from voice acting to the art of anime, to interactive games.
Dreamer Jen especially looks forward to seeing one of her favorite regular vendors, Epic Cosplay, who have a huge variety of inexpensive wigs.
This year, Sock Dreams will be located at booth 243, in the back end of the convention hall. We’ll be passing out stickers and our new buttons, as well as selling the Sock Dreams brand at discounted con prices. Come by and see us!
To go along with our beautiful new layout, and our most recent newsletter, we are so pleased to bring you our latest sticker design! Our logo fairy likes to hide among Spring flowers, and never matches her socks–here she has on two different Dreamy Knees in Peacock and Seaside. If you’d like to take home a Sock Dreams fairy of your very own, just politely invite her in your Order Notes. To keep your little winged lady happy, make sure to place her near something floral and leave gifts of bread and honey in your garden.
It’s that time again Sock Dreams fans! Time for Dreamer Jen to pack up all the dreamiest socks and hit the road with her lovely assistant, Dreamer Rose, to spread the love of Sock Dreams. We have a very busy con season this year, and nearly ALL the cons we’re attending are out of our home state of Oregon.
To kick off this year’s events, we are attending Planet Comic Con, a comic and pop culture convention that takes place in Kansas City, MO on March 14-16. The main attraction of this event is a big Star Trek: The Next Generation reunion, at a special panel called Trek-Tacular! In honor of their appearance, we have made up some very specially themed stickers that will be available at booth #225.
After Planet Comic Con ends, we’re back for a week and then we’ll be heading up to Seattle, March 28th-30th, for our second year at Emerald City Comic Con. This year we’ll have a bigger booth, more socks, new con-exclusive stickers, AND potentially some new swag… We’ve also been working directly with the creators of ECCC to get them special Emerald City logo socks, which they will be selling at their merch booth. Stop by booth #202 and check us out!
There will be a bunch more events coming up through the rest of spring and into summer. If you live in Kansas City or Seattle, stop by and see us! If you know about a convention in your area that you’d like to see us at, let us know!