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Nestled in a turn of the century house in the historic Sellwood neighborhood, recessed from busy 13th street just off of SE Nahalem is the Sock Dreams brick and mortar store. Here, you’ll find many of the items we sell on our online store, as well as several other shop exclusive styles. People as far away as Eastern Europe have been known to make pilgrimages to the shop, while visiting the Portland area, but the busiest time for our little shop is always the Holidays.
From Black Friday until almost the New Year, our shop is a bustle with folks getting warm, cozy, kitschy, fashionable, soft, funny and cute socks, tights and other accessories for their loved ones. The Sock Dreams shop team is four people strong and they do their best to help our customers find the perfect gift.
Pictured here, is our shop crew wearing some of their favorite socks.
First up is Rose, who has been working with us since August 2012 and, like many of us, has noticed a drastic change in her wardrobe-Waking up each morning and planning a whole outfit around my socks is awesome. Best dress code ever. Socks Dreams has filled me with so much confidence in my body/legs that I went from wearing a dress or skirt once a year to weddings to wearing them every day.
Rose is wearing the Sock It To me Dinomite knee high- I’m the weird one; I’ll just start with that. Every day I layer and mash weird colors together to make my personality jump out of my socks.
Rose spends much of her time at the shop picking out shop exclusives and helping customers.
In terms of tips on shopping for the holidays- Shop early! We have a few select holiday styles that are shop exclusive and they will be going fast.
Next is Gelsey, the Assistant Shop Manager, Gelsey has been with Sock Dreams since August 2010.
When asked what her favorite part of working here is- Hands down: the people. I love being friends with all of my coworkers. Best. Coworkers. Ever.
Gelsey wears Sock Dreams own brand of cotton slouch sock- I like wearing my socks scrunched down around mid-calf high boots, and I love the Cotton Slouch Socks because they actually hold their slouch rather than slowly sliding down to the bottom of my foot during the day.
Her tip for holiday shopping- The store and web site sometimes have different items. If you’re coming in for something you saw on the web site, make sure to call ahead so we can hold it at the shop for you.
Then there’s Laurel, our vivacious Shop Manger. Laurel has worked for Socks Dreams since August of 2008 and also loves all her co-workers.
Laurel is wearing a brand that is new to Sock Dreams, and we are all totally in love with- I really like the Sockwell compression knee highs because I’m on my feet a lot. They stay up great without being too tight at the top. They have a nice, cushy foot that’s great for boots and a toe seam that’s not very noticeable. They’re warm, they’re cute, and I’ve worn and washed them several times and they hardly show any wear. I especially like them when I go to the Timbers game and stand on cold concrete for 90+ minutes. Go Timbers! The Timbers being Portland’s pro soccer team.
We’re also part of a fantastic local network of shops where you can earn points to gain rewards- Sock Dreams is proud to be a part of the Supportland network. With Supportland, the customer has one card (or a phone app) that they can use at a ton of rad locally-owned businesses to earn rewards. With more businesses joining the network all the time, you can earn points every time you shop, and then turn around and use those points for coupons, gift cards, and other free stuff!
Last, but by no means least, is our newest shop employee Sabrina! Sabrina has been with us since July of this year and is a fantastic addition.
Her favorite part of working at Sock Dreams, so far, is- Helping customers find the perfect pair of socks!
Sabrina wears another house brand favorite, the O Dreamy’s in Heliotrope- They’re super soft, have a great texture and are subtle, yet visually interesting.
Sabrina’s holiday shopping tip- When it comes to returns, I would suggest calling us at the shop with any questions regarding what is acceptable for refund/ exchange. Also, I would suggest asking about a certain pattern/design they may not see in the store. We keep track of all customer product requests and try to meet them when placing orders for future stock.
These ladies work really hard to make your shopping experience effortless; they’re always happy to help you find the perfect thing. If you’re in the Portland area, come on by and say hello!
This weekend, September 21st and 22nd, Sock Dreams will be vending at Portland’s own Rose City Comic Con. Now in it’s second year, Rose City, or as it affectionately know as RCCC, will feature several amazing celebrity guests- Jewel Staite from Firefly, Avery Brooks from Deep Space Nine, Lee Arenberg and Martin Klebba from the Pirates of the Caribbean movies AND Mr. John “Bender” and “Jake the Dog” DiMaggio.
But of all the celebrity guests, comic artists and exhibitors, we are most excited about one guest in particular; the creator of the Sock Dreams logo, Echo X Chernik !
Niqkita was first made aware of Echo’s work through the Sock Dreams web designer Olivia, who knew Niqkita’s affinity for Alphonse Mucha and that she was looking for someone to design a logo for the fledgling company. Niqkita contacted Echo and they began emailing back and forth discussing what Niqkita had in mind for the logo and how it would fit into her business. Before she knew it, the logo lady was created.
The intention with the logo was always that her socks could be changed, but in the past couple years we’ve been radical about our changes, creating seasonal and event specific stickers and the word is, Echo loves it!
Come by our booth at RCCC, #720 to grab one of our Rose City Comic Con logo lady stickers, and then head to Echo’s booth #903 to get it signed.
We’ll also be giving away a pair of our con exclusive RCCC socks, made by Gumball Poodle, so if you’re at the Con this weekend check our Facebook page for more details.
See ya there!
If you’re joining us at KumoriCon today, come and find us! The first 6 people to give us the password today gets a mystery denomination Sock Dreams Gift Card!
Today’s password is Sōun (層雲) or ‘Stratus’.
While we will accept either the Japanese or English word, you will get some major cool points for attempting the Japanese pronunciation. The amount on the gift card could be $5, or it could be $10, or it could even be $20– it’ll be a surprise! In addition to some exclusive ANIME word knee highs from Gumball Poodle, we have some gorgeous KumoriCon stickers for free!
This weekend we’ll be joining you proud otaku at our local anime convention, KumoriCon.
Kumori (雲) is Japanese for ‘Cloud’, and we get a lot of cloudy weather here in Portland! Already the days have started to turn grayer, but that doesn’t have to be a cause for despair. We’re fond of our cloudy Oregon weather, and we’ve got some lovely styles to get you in the mood. If you’re not up for full Cosplay this weekend, don some cloudy designs instead!
We’ll be bring our new stickers, designed with this year’s Con colors in mind.
We’ll be doing another gift card giveaway at our booth! Each day of the event (Saturday/Sunday/ Monday), the first six people to say the magic words at our booth will get a FREE Sock Dreams gift card! The amount on the card could be $5, or $10, or even $20– it’ll be a surprise! There will be new magic words each day, so be sure to check back here.
As most of you Socks Dreams fans may or may not know, we are a big supporter of local charities and events. But we always find it doubly rewarding to be able to be an active participant in raising money and awareness for a great cause.This Saturday, August 24th, from 12-3pm, we will be hosting a fundraising event for a wonderful shelter called Family Dogs New Life, at our brick and mortar store.
A few of the dogs who work at Socks Dreams are rescue or shelter dogs, so we decided that we wanted to support a local animal shelter that cared about matching their animals with the right people. We did some research and found Family Dogs New Life just down the way from our own neighborhood.
Hefner, a four-year old Pit Bull Terrier
Photo provided by Family Dogs New Life Shelter
We had the opportunity to visit the shelter to take a look at the facilities, meet the operators, and see some cute dogs! We were impressed with the warmth and dedication of the volunteers who keep up the daily operations. They run a tight ship, with the safety and comfort of their dogs as the first priority. Like any non-profit animal rescue, it takes a lot of time, money, and love to run, and we are so very pleased to lend a paw!
If you would like to help out Family Dogs New Life too, you can sponsor them, from anywhere in the country at their web site
If you live in the Portland area, come by our shop and see these two beautiful dogs, Hefner and Stella, that are available for adoption!
Bella, a three-year old Pit Bull Terrier mix
Photo provided by Family Dogs New Life Shelter
Regardless of whether is with your time or your money, we encourage all of our fans to support a local cause that is dear to your heart. Be it animals, kids, or just someone who needs a leg up; helping others is the most rewarding.