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Last summer I got a very sweet note asking if we’d be interested in collaborating for the local Chocolate Fest… What could be better than chocolate and socks?
…wait, we have a LOCAL chocolate fest?!? how awesome is that? So we worked out a special design with Gumball Poodle to make Chocolate socks in a limited edition just for this event (Yes, they will be different than the ones we sell): the first 150 people to arrive on Sunday, January 22 will get a free pair! We won’t have a booth and we won’t be “working” the event, but some of us will be in there sampling chocolates and having a great time… hope to see you there!
The Northwest’s Premier Chocolate Festival

OREGON CONVENTION CENTER
Portland, Oregon
January 20 – 22, 2012
http://chocolatefest.org/
Sock Dreams is proud to sponsor (and be tabling at) the JamBallah Northwest Bellydance and Fusion Festival, August 12-14. There are going to be lots of fun events and workshops, plus shiny pretties to browse. If you’re local to the Portland area, come join us!
The Meet & Greet and Vendor Preview from 7-10pm on Thursday, August 11, is free and open for all ages—so even if you’re not able to make it to the rest of the festival’s events, here’s your chance to come and check out the bellydance-inspired goodies Sock Dreams will be bringing! Plus there’ll be a fashion show, so get ready for a fun and fancy evening!
Sock Dreams will be tabling in the evenings during the festival, and our table is going to be filled with bellydance inspired delights. A few of the things we’re bringing are:
• Peacock Feather Knee Highs •
• Polonova Mehndi Trouser Socks •
• Polonova Velvet Wrist Warmers •
And, a little birdie told me there will probably be event exclusives, so stop on by and see what surprises we have in store for you! More information about the event at Jamballahnw.com
Woo! Pride weekend has come and gone and our Dreamers who worked the booth at Pride deserve high fives all around. Saturday was drizzly and grey for most of the day and when I stopped by the booth I ended up just shooting under the tent so my camera wouldn’t get wet.
Two of our Dreamers, Allie and Jen, who locals might know from the store, were all smiles despite the chilly weather and ever present misting rain.
I was too busy talking to our other Dreamer working that day while I took snaps of the sockly spread, so she ended up not in any of my pictures. Boo! But our table did look scrumptious, with lots of little goodies tucked into pretty purple bins.

Toe socks, t-shirts and petticoats, oh my!

Sock It To Me, Ozone and some hungry Alligator and Shark Bites.
Here’s a peek into one of those bins, a whole passel of Rock Socks in Gay and Queen and a rainbow of tie dye!

Oh, I wish it had been sunnier, or just less wet, on Saturday. Though I think all those rainbow socks at our booth did help brighten up the day, and warm up some folks’ feet!
Did you brave the weather and stop by our booth? Or were you smart enough to wait for Sunday, like Niqkita did?
If you’re local and planning on going to the Portland Pride Festival, we look forward to seeing you at our booth! The festival is held at Tom McCall Waterfront Park along Naito Parkway in Downtown Portland between SW Pine Street and The Morrison Bridge (Google Maps link!).
Booths at the Portland Pride Festival are open from noon to 6pm on Saturday the 18th and Sunday the 19th of June, more info on the event, like how to get there, is available at the Pride NW site.
Sock Dreams will be on the south side of the grounds, at booths X5 and X10:
A bigger version of the booth map is available here.
We hope to see you there, rocking some proud socks! Of course, if you haven’t any, we’ll have some on hand. . .
Three years ago today we opened up the tiny lobby space of Sock Dreams HQ to local sock shoppers. It was a soft opening, we didn’t know what to expect. Would we have customers (it’s not easy to park at SDHQ, there is a very busy thoroughfare right next to us), would we have enough space for customers? Even though it was a soft opening, there was quite a buzz gathering. As Niqkita posted the day before our quiet little opening, the excitement from future customers was “both hugely flattering and just a wee bit scary”.
Then, the October after the store’s first birthday, we had our grand opening at the new shop site! Instead of a little lobby at HQ, the shop graduated to a whole building, an adorable little historic house in the heart of Sellwood. Though our primary business is selling online, our storefront lets folks from Portland (and all around—we’re always touched to hear that people have us on their see-while-in-Portland vacation to-dos!) check out a selection of our top-selling styles in person.
There’s no way we can fit everything we have have online in our shop, but we do make sure that everybody’s favourites are well-stocked, like Tabbisocks, Leg Avenue, Sock It To Me and our Extraordinary and DreaM Stocking styles.
What’s especially special about the store is that we’re able to offer boutique styles and special brands that we can’t order in the amounts we need to sell online, or that we’re testing out in the shop before we bring them to the website. So, there may be socks that you see online that you can’t get in the store, but there are lots of styles at the store that you can’t get online. It’s a pretty good trade-off.
A few of the things we have just at the storefront are a wide range of wee baby and kid socks and tights, gorgeous Swan Clothing Garters and a giant selection of SmartWool.
I love going to visit and seeing how our shop-folks have transformed the lovely pieces of antique furniture into vibrant rainbow sock displays.
The fun banner there is by another lovely vendor whose work we’re able to offer at the store (though these ribbon banners are all ours!). You can also get a peek of the coat hanger draped with socks for folks to test the stretch of.
More things special to the store and some panoramas of the inside after the jump!
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