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Holy moly, not only does this year make it three entire years we’ve been at Indigo HQ, but our brick-and-mortar shop has been in Sellwood exactly twice as long! Six years ago we got our little shop in Sellwood, setting in motion the luck that brought us to a new HQ and stockroom space just a few blocks away.
In all that time we’ve really settled into this little area, finding places to go for photoshoots, like the amusement park, where we commandeered a carousel to shoot some stripes:
Or our the dreamy gelato cart that shows up in the summer behind our shop:
Last year I talked about the cool places we were finding in the neighbourhood to shoot socks and, in general, several awesome new things have happened to help our product photos. Since we mostly rely on Dreamers as models, we have to find places nearby (so we don’t totally disrupt the workday).
That’s what made one of the newest things so great! There’s been lots of construction doings at Westmoreland park the past couple of years and they finally finished! Improving the water space for birds and fish, adding awesome play areas for the community and so much more, it’s become a favourite place to get the perfect sock shot! The placid pond (with duck in blurry background) and rad rockpile for adventurous climbing were just what we needed as backdrops for the Here There Be Monsters Midcalves!
The park is actually a healthy walk away and we don’t always have time to trek out there. It can make it difficult to keep things interesting, visually and for model and photographer, when you’re using the same space over and over. Luckily (or not?), when I needed a background to make the Rhinestone Starlight Knee Highs really pop, our parking lot helped out by bursting and sagging in a way that looked like a barren moonscape. It’s patched now though, because parking on the moon is a pain.
It’s not just finding new places to shoot, sometimes we need new feet. Our Dreamers rock and are awesome models, but there are only so many of us and that means there are only so many body types and fit experiences for testing styles.
Thanks to our Tumblr, we were able to put out the call to some awesome folks near us to come and model (and test!) some new products. Having our HQ in a place with good spots to go shoot made it all the more fun and easy (being in the heart of spring with the best petal-fall ever was a plus!) to work with these gorgeous folks!
We don’t always have to look outside HQ to find new models! Two pairs of little feet who accompany their mom to HQ are growing up into pretty amazing people who are super good at sitting still, even if the oldest is three. Yup, the biggest of our little feet came around not too shortly before we moved to Indigo HQ!
There’s one more change at Indigo HQ that I haven’t taken enough advantage of and that’s the little photo studio corner that has been set up inside. I did find it to be the perfect background for the dramatic Sheer Woven Diamond Illusion Tights, but with all this nice weather nowadays I’m taking outdoors while I can get it.
Three whole years at Indigo HQ and twice that at the Sellwood Shop! How time flies when you’re dreaming of socks!
Well dreamers, the year is very nearly over. 2014 has been a pretty intense year for a lot of us, it seems, with ups and downs all over the place. As such, we wanted to end the year on a happy note, and we felt that our local vintage cinema – the Moreland Theater—would be the perfect venue.
A meeting through the curtains – on the left Zaf wears Vintage Pinstripe Net Pantyhose with Satin Opera Gloves and a Layered Tulle Petticoat. On the right Sabrina rocks Spandex Fishnet Pantyhose, Stretch Lace Gloves, and a Mid-Length Petticoat.
And so, the Monday before New Years Eve, we got ourselves all glammed up, masquerade style, and headed over for the last photoshoot of the year. All things considered, it’s been a pretty good year for photoshoots, with carousels, abandoned train tracks, and gelato galore! We really kind of went above and beyond preparing for this one though….. one must go big for New Years, after all.
Dreamer Kori is wearing Lace Gauntlet Arm Warmers, which conveniently leave her hands free.
The Moreland Theater has been operating in Sellwood (or more accurately West Moreland) since the 1920’s, when it was also a venue for Vaudeville acts. The interior definitely reflects the era in which it opened, which is exactly why we wanted to take photos there! They also happen to be our neighbors, and you know we love to support our fellow local businesses.
To the right: Rae lounges in plum Floral Tights, which perfectly match her mask. To the left: Sabrina’s pairing of Mid-Length Petticoat and Fishnet Pantyhose is simple, yet simply glamorous.
In addition to treating ourselves to a fancy dress photoshoot, we wanted to treat all of our customers to something nice, too…. While we can’t really send you all bottles of champagne, for various reasons, we can offer you a sale! From now until 11:59 PM PST on January 2nd, you can get 20% off orders of $15 or more! Just enter the code, “Socky2015” when you go to check out!
Left: Surveying the theater in Kimi OTKs, Shimmer Organza Petticoat, Double Grip Clips (though one is at half-mast) and an upcoming style of sleeves from Tabbisocks! Right: Kimi OTKs, Floral Tights, Vintage Pinstripe Pantyhose, Signature Cotton Tights, and Fishnet Pantyhose.
Most importantly, don’t forget to have a happy (and socky) new year!
One of the really cool things about the sock business is that we have a slow season, and although it’s rather less slow these days than it used to be, it does give us time to take field trips to some more exciting photo locations! We recently showed you the new Gelato cart behind our shop, and now we’d like to share another great reason to come visit Sellwood: Oaks Park!
A lot of Portlanders don’t even realize that we have our own wee amusement park down in Oaks Bottom. If you live in Sellwood, though, there’s no mistaking the sound of children screaming (with joy!) that fills the summer air. What’s really special about the park is that many of its buildings have been there since it opened in 1905, advertised as “Portland’s Coney Island on the Willamette”. The oldest remaining ride was built just a few years later, in 1911. In fact, that’s just the ride we chose for this photoshoot – the Carousel!
We were lucky enough to be let in before hours by their lovely and highly knowledgeable manager, Mary Beth, who told us a little bit about the carousel. It’s called a menagerie carousel, because it is comprised of various animals, including a few that are quite unusual! An all-horse carousel is called a Merry-Go-Round, but the hand-carved creatures on this one go above and beyond!
We had so much fun with this shoot that we’re going to have to go back! If you ever find yourself visiting our shop in Sellwood, be sure to check out Oaks Park. It’s a place of wonder and nostalgia for all kids, even if you’re only a kid at heart!
Big news for Portland locals and visitors: our brick and mortar location just got even dreamier! Now when you come down to Sellwood to check out our socks, you can get yourself some delicious gelato, from the Atlas Scoops cart, which is now located on our lot, right behind the shop.
Those of you who may recall that we used to have a neighborhood gelato shop will be glad to know that the new cart is supplied by the same company – Staccato Gelato! We’re indescribably happy to have gourmet gelato from locally sourced ingredients, in our own backyard.
Needless to say, this is great for morale. If you’re not familiar with gelato – it’s basically a fancy type of ice cream from Italy. It’s typically a little bit smoother in consistency, and is traditionally made with milk instead of the cream which is used in normal American ice cream.
Not only is the gelato delicious, but it’s turned our back lawn into a lovely outdoor sitting room! We chose this location for our shop because we love the Sellwood/Moreland neighborhood with its family-friendly atmosphere and pedestrian accessibility, so it’s really an honor to host our friends, neighbors and visitors as they enjoy some sweet treats. We hope to see you there!
Time is so strange. Somehow it feels like our headquarters have been stationed at the Indigo building forever, but it also seems like just last week we were on Powell and just starting our brick and mortar store in the lobby.
The first year we were in Indigo HQ was a time of settling into a new space. The second year has been one of exploring the little neighbourhood around us, finding great places to eat and fabulous places to take pictures!
I’ve got my favourite places nearby, but mostly I stick close to home, wandering at most across the street to the better shade (and often nicer grass).
I have started wandering a bit farther, mostly to some lovely steps Niq has found. They have a sweet flagstone seat next to them that I’m sort of enamoured with.
It’s Niq though, since this is her neighbourhood, who finds the best little spots! For the M45s she took several of us to a little spot where one of the roads end in a sort of cul-de-sac by the river (or stream? I don’t know the taxonomical classifications of bodies of water), that is just utterly verdant.
And she’s found this little path area that is super charming by the currently-under-eternal-construction-park.
Niq has tried to tell me where some of these spots are, but with my terrible sense of direction they may as well be magic shops only accessible if I’m the protagonist in a fantasy story who is being chased by bullies. I mean, check out some of these weird, fun little spots!
And thanks to Zaffie (who you may also know as our Tumblr Fairy) we’re getting even more shots in more fun places, like nearby businesses! I like that these two Gumball Poodle shots were Niq shooting Zaffie (on the left) and then vice-versa (on the right)!
As time goes on our little pool of fun places to shoot nearby will expand, another wonderful gift as the Indigo building turns 2 this year!
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