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Dream Stockings & Dreamer Socks
I mean, just look at how snuggly the Jellybean Fleece Slipper Socks are!
Old O Dreamy and Super Dreamy colours
Earlene Plaid Cat Socks (and other B.Ella cute crews)
Shaggy Stripe Leggings
MP Coarse Knit Knee Highs
At-Cross OTK and Kalana Wool Tights
Surprise Rib OTK
Coyote Knee Highs
US Arm Warmers
I’ve talked about the ZAP! Section before, and it’s always sad to be reminded that a favourite style isn’t going to be made forever. It’s also a tough category to do a focus post about, because sometimes a style sells out before I can hit “publish”! But, it’s a good category to remember and keep an eye on, because nothing is quite as sad as going back to order your favourite style only to find hide nor hair of it.
Styles end up in Zap! for one of a couple basic reasons: a limited number were made and we’re down to the last pairs, the supplier has stopped making that style, or (and this is the tough one) they just don’t sell well for us and we’ve got to make space for more popular and new styles. It’s a bummer to mention, but we’ve got limited space and if a style isn’t pulling its weight then we have to move on, no matter how much we love them.
Someday, when we have trans-dimensional storage for our stock room, then we can have EVERYTHING. But for now, we can’t, so let’s look at some current styles that we’re sadly waving goodbye to.
Alas, the dreaded “seasonal” style. You’ll often see a phrase like “Limited availability, we may not be able to restock.” tucked into the Additional Info of seasonal and limited styles. A lot of suppliers only make certain holiday socks right around that particular holiday. Or (a lot of our European suppliers do this), a colour or style is only available for a season or a year, then POOF, off into the great socky beyond.
Because sometimes we’re able to get a couple-dozen more they don’t always go into ZAP! right away, but we do note if they’re seasonal or limited right off, so a good search to see what we may not get more of is “Limited.” Two brands that are pretty much mostly seasonal in their offerings are Icelandic Design and Cronert. Ah Cronert, the hearts you’ve broken by only offering certain colours for one year!
Some of the loudest growls happen when we learn that a style beloved by both us and you has stopped being produced. Mysterious are the ways of the sock supplier! Maybe they can’t get the yarn any longer, maybe the machine or technician who made them isn’t working any more, maybe they were cursed by dragons to no longer make such a fabulous style.
Whatever their reason, once we’ve learned that there’s a limited number of pairs left and off into ZAP! they go. We may still be able to get them for a while, but the exclamation point of ZAP! hangs over their head like the Sword of Damocles, imbuing each restock with the knowledge that it may be their last.
It’s not you, it’s me
We’ve been selling socks for a long time, so we have a good sense for what socks are a good match for us to offer you. But sometimes we miscalculate and realise no, that is not a good match for us or you. Or, we super truly fall in googly-eyed love with a style and are blinded as to how well it will do.
This is where that “limited space” thing comes into play the most. Somehow we’ve Tetris’d over 1,000+ styles (and their colour and size variants!) into our little stock room, but it’s a game of balance. If a supplier can’t get us the amounts we need, or a style just isn’t working, we’ve got to move on. That’s part of what makes the ZAP! category so great, because it lets you know that a style you like has a short time left with us.
A style going into ZAP! is a bummer. We know what it’s like to have your favourite style go away forever, believe it! In fact, next week we’re going to share some of our long-lost favourites. What style are you (or were you) saddest to see go?