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I’ve talked about the ZAP! Section before, and it’s always sad to be reminded that a favourite style isn’t going to be made forever. It’s also a tough category to do a focus post about, because sometimes a style sells out before I can hit “publish”! But, it’s a good category to remember and keep an eye on, because nothing is quite as sad as going back to order your favourite style only to find hide nor hair of it.
Styles end up in Zap! for one of a couple basic reasons: a limited number were made and we’re down to the last pairs, the supplier has stopped making that style, or (and this is the tough one) they just don’t sell well for us and we’ve got to make space for more popular and new styles. It’s a bummer to mention, but we’ve got limited space and if a style isn’t pulling its weight then we have to move on, no matter how much we love them.
Someday, when we have trans-dimensional storage for our stock room, then we can have EVERYTHING. But for now, we can’t, so let’s look at some current styles that we’re sadly waving goodbye to.
Alas, the dreaded “seasonal” style. You’ll often see a phrase like “Limited availability, we may not be able to restock.” tucked into the Additional Info of seasonal and limited styles. A lot of suppliers only make certain holiday socks right around that particular holiday. Or (a lot of our European suppliers do this), a colour or style is only available for a season or a year, then POOF, off into the great socky beyond.
Because sometimes we’re able to get a couple-dozen more they don’t always go into ZAP! right away, but we do note if they’re seasonal or limited right off, so a good search to see what we may not get more of is “Limited.” Two brands that are pretty much mostly seasonal in their offerings are Icelandic Design and Cronert. Ah Cronert, the hearts you’ve broken by only offering certain colours for one year!
Some of the loudest growls happen when we learn that a style beloved by both us and you has stopped being produced. Mysterious are the ways of the sock supplier! Maybe they can’t get the yarn any longer, maybe the machine or technician who made them isn’t working any more, maybe they were cursed by dragons to no longer make such a fabulous style.
Whatever their reason, once we’ve learned that there’s a limited number of pairs left and off into ZAP! they go. We may still be able to get them for a while, but the exclamation point of ZAP! hangs over their head like the Sword of Damocles, imbuing each restock with the knowledge that it may be their last.
It’s not you, it’s me
We’ve been selling socks for a long time, so we have a good sense for what socks are a good match for us to offer you. But sometimes we miscalculate and realise no, that is not a good match for us or you. Or, we super truly fall in googly-eyed love with a style and are blinded as to how well it will do.
This is where that “limited space” thing comes into play the most. Somehow we’ve Tetris’d over 1,000+ styles (and their colour and size variants!) into our little stock room, but it’s a game of balance. If a supplier can’t get us the amounts we need, or a style just isn’t working, we’ve got to move on. That’s part of what makes the ZAP! category so great, because it lets you know that a style you like has a short time left with us.
A style going into ZAP! is a bummer. We know what it’s like to have your favourite style go away forever, believe it! In fact, next week we’re going to share some of our long-lost favourites. What style are you (or were you) saddest to see go?
You had to know it was coming. I rarely let a year end without mentioning sparkles or sparkly metallics or any other excuse for shiny things. My reasoning here is super legitimate, though. We spent all of last year focusing on a colour a month, to add some reference points for our Color Search. This year we’ll be finishing off those colours and also delving into the details I couldn’t pack into previous posts.
This post we’re going to look at Bronze, Gold and Silver. Roughly, they fall under “Metallic” in our Pattern/Texture search as well. I think they’re the colour facets we’re most profligate with, because it only takes a little bit of metallic for us to tag something one of those metal colours.
We do try to be careful though. Sure, “Gold” is a regularly used word for a rich yellow, but that’s a horse of a different colour, same as “Silver” can mean “light grey” but not be truly silvery (you can read more about yellow and grey on the Sock Journal). Bronze is where things get messy, but we’ll get there in a moment.
Disclaimer time! I’m not trying to define Bronze, Gold or Silver. If you want some poem-like lists of names for these shades, both Wikipedia (Bronze, Gold and Silver) and the Color Sorting Wiki are kind of amazing resources. I’ve done my best to accurately represent these tones in relation to each other, so you can gather a good idea of what matches and what doesn’t.
So, let’s get sparkling!
We do use “Bronze” to describe the Floral Printed styles, because there is just no other word for it. It does bother me a bit, but I try to calm myself by thinking that the microfiber nylon does impart a bit of shimmer . . . though not as much as the liquid metal that are the Metallic Leggings.
Using gold and silver for a hint of shimmer more often than not, Gumball Poodle has a pretty basic use of silver and gold lurex spun with cotton for a softer shine.
They’re not traditionally metallic in a lurex way, but I’m in love with the soft pearlescent yarn K Bell uses. I haven’t seen it’s like from any other brand!
Probably some of the most stunning use of metal-toned colours that we carry. All of the Polonova styles are hand-screen printed right here in Portland, Oregon! We talk more about the lovely Polonova styles in an older Sock Journal post here.
Yes, it’s a bit of a cheat, since the “silver” and “gold” components are actual metal (and actually nickel and brass, respectively), but they’re so pretty.
So, they only have one metal toned style available right now and I should have thrown them into the “assorted” pile below, but I felt like their sheerness would make them a little hard to see next to everyone else.
Lotta little metal hints, every supplier tries a metallic tone at least once!
Now, let’s figure out what these tones tend to be!
The year “2015” is kind of an exciting number, right? We’re getting into the digits that meant crazy cool future in old science fiction books. The year lays out before us, fresh as new snow, ready for us to put our mark on it.
More likely than not, you’ve spent the last couple of weeks worrying about treating others with love and giving them just the right present that shows them how important they are to you. Let’s start this new year with you remembering to do the same for yourself. A wise man once said, “Every day, once a day, give yourself a present. Don’t plan it. Don’t wait for it. Just let it happen.”
We know you can’t get yourself new socks every day, or maybe even more than once a year. But that’s partially what wishlists are for, keeping track of those bigger presents you’re dreaming about. So, whether you’ve got your eye on a dream sock to save up for, or you want to treat yourself a bit more frugally, we have two great categories for you, Indulgences and the On Sale section!
We put the styles above a certain price in Indulgences, because we know dropping $19 on a midcalf or $59 on gloves isn’t an everyday thing for most folks. But they’re amazing styles that are worth saving up for.
These are the styles that garner sighs of envy when they arrive, who are texturally delicious and visually stunning, styles that are wished and waited for and become a favourite cherished pair.
In a world where $8 for a pair of knee highs can be expensive, these luxe styles earn their keep through quality materials and beautiful craftsmanship. B.Ella indulgences are both. Luxury fibers and an amazing wear make B.Ella styles a worthy investment in chic comfort.
The indulgences of Icelandic Design and Cronert are quality production and limited availability. For all of Icelandic Design and a good deal of Cronert, these gems don’t stay in our hands for long and we rarely can get more.
Because of their limited availability and our limited room, some Indulgences end up in the On Sale section, which is a much more approachable place! Now, just because something is on sale doesn’t always mean it’s going away (check our ZAP! section to see what styles we’re waving au revoir to). Sometimes we just end up with a lot of something and need to get things shakin’!
Of course, the things I link in the following paragraphs may not be on sale when you read this a month or more from now. But I bet there’s something new and exciting and cheap in there if you go look! And if you’re going in armed with a gift card, here’s where you get the most bang for your buck! Pro tip: sort prices low to high to see the cheapest things first!
Right now, what’s on sale? There’s fancy additions to your accessory wardrobe:
Or cute kitties that are a leeeetle past their season:
So, whether you’re indulging in a singular item or staying within budget while treating yourself, we’ve got something that’ll do the trick! Even if right now virtual window shopping is all you can do, we’re waiting for you and if you have any questions, we’re right here to help. Let’s start the year off on the right foot, remembering you’re worth it!
I think every year is better than the last, here in the sock mines. This year, particularly, you’ve all been sending each other the sweetest gifts, putting together the prettiest orders for yourselves and adding the loveliest notes to those of us who pull and package your orders.
We say this a lot, but we couldn’t do what we do without the amazing support and encouragement of our customers. It’s one of the reasons we use so many social media platforms, it not only helps us get sock info more directly to you—it also lets us see how awesome you all are and how awesomely you rock our socks!
Helping you choose the right socks for a costume, then seeing how that costume turned out just makes our week. We really can’t express how great feedback like that is. You let us know when a defective sock happens, or when a style suddenly goes sour. Even just seeing you “@” us when recommending us to your friends on Twitter is a joy.
If you haven’t poked around our other social media platforms, we’d love you to join us!
Our Facebook is full of latest items, cool finds and fun events. It’s also one of the main three places you’ll see coupon codes and contests! Dreamer Rosalind keeps it punny and fresh on FB!
The Sock Dreams Tumblr gets to revel in the photos, since that’s what Tumblr is great at! Both your submitted posts and lots of extra images of our items. Bonus: some great links there on the sidebar to tips and tutorials on sizing, DIY and style. Dreamer Zaf makes sure you’ll also find info on sales, shipping and contests here too!
For even more picture-heavy peeks into our daily sock doings, our Instagram the place to go! It’s run by our founder and president, Niq, who sneaks the best snaps of fun little moments!
Our Twitter keeps it brief, as the medium requires. Mostly here you’ll find friendly reminders, tips and awesome re-tweets of you folks being gorgeous that Dreamer Zaf has found.
From cool historical socks to styles so new they’re not on our site yet, our Pinterest offers lots of sock-tastic resources gathered by Dreamer Rosalind.
We’ve even got a G+, which isn’t as robust as our Tumblr and Facebook (our main two social media loves), but Dreamer Rosalind makes sure that even if that’s the only place you follow us on, you’re up to date!
Now, the best ways to keep on top of sales and other goodies are through our Facebook and Tumblr, but there’s one other way: our email newsletter! We only send out one or two a month and you can see all our old ones right here!
Of course, if you like your social media old school, there’s the Sock Journal (which you are conveniently reading right now) and our Latest News and Events blogs, run by Dreamers Rae and Rosalind! Coming in the new year, the Events blog is also going to be looking at cosplay, so stay tuned!
We love keeping in contact with you fine folks and we love hearing from you. Here’s to a sock-tastic new year!
As I was shooting pictures for this post, other Dreamers would walk by and ask “Is the colour for December white?” And before I could fully huff about “off-white” they’d correct themselves with “I mean Ivory!” or “Ecru!” or “Natural!”
Our colour search calls it “Off White – Natural”, because that’s the best general term for a colour that isn’t really a colour at all! Too pale to be “Beige – Tan” and too much colour to be “White”, off-white things can’t really even be called pastels. The one unifying thing that they seem to have are undertones of beige or yellow that visually dirties their whiteness (you could even say it makes them a bit “off”). The phrase “natural” comes from the natural colour of undyed yarn, which is the meaning behind “Ecru” as well. Words like “Ivory” or “Eggshell” are descriptive terms that mean the same thing in this colour context. “Not white!”
Disclaimer time! I’m not trying to define off-white. If you want some poem-like lists of names for shades of off-white, both Wikipedia and the Color Sorting Wiki are kind of amazing resources. I’ve done my best to accurately represent these hues in relation to each other, so you can gather a good idea of what matches and what doesn’t.
Dream Stockings & Dreamer Socks
Mostly we use “natural” as the name for our off-white. It’s a nice bright and clean off-white that pairs nicely with pastels and deep earth tones alike.
Their crochet styles have a strong ivory-yellow tone, less so in the nylon Trentata.
Though their Heather Socklings in Cloud are a bit of an outlier, overall EG Smith’s “Natural” is a close colour to our house brand “Natural”! Their Nuby Crew does sometimes get darker (more manila folder looking in tone), but overall it stays close to the rest.
A lovey use of ivory across several styles and in a subtle range of shades, Foot Traffic has two styles that use “Ivory” as a name, but they aren’t very.
From left to right: Cotton Rag Boot Socks, Double Fishnet Trouser Socks, Cotton Lace Anklets, Signature Cotton Tights, Textured Cable Acrylic OTKs, Opaque Solid Nylon Trouser Socks, Four Button Rib Leg Warmers, Ribbed Knit Leg Warmers, Lace Knee High Boot Sock
Along with a refined “Ivory” that is almost gleaming, there’s a particular cleanness to Tabbisocks’ “Natural.” And yes, their Harajuku Chic Leg Warmers are actually “White”, but they’re also the same colour as the Crochet Lover OTK in Ivory, so there’s today’s mystery!
There’s more than these three, but they’re good representatives of various brands’ single entries into off-white.
Off-white can be split into about five categories, two are pretty straightforward and just lean warm or cool, let’s look at those first.