We offer FREE USPS shipping on all US orders!
August is our last summer month and with peridot, onyx, poppies and lions, the season gives us a regal goodbye.
One of the few gemstones happen in only one colour, the olive green of peridot ranges from a yellower shade to deep brown olive. Olive is a popular shade of green when it comes to socks and our house brands use olive shades for our medium green.
Onyx is the other gemstone for August and though your first thought may be of solid black, it more commonly occurs in coloured bands, like the reds and browns of sardonyx (which is such a great band name).
The constellation for most of August is Leo, the lion. Strangely, there aren’t many lion socks out there, but the Stained Glass Printed Leggings do the regal beasts justice, framing them around beautiful traditional motifs.
In looking for something to more figuratively represent lions I realised the Faux Fur Cuff Knee Highs are essentially little lion costumes for your legs, with fuzzy ruffs and everything!
Wow, next month fall begins! Soak up those last bits of summer while you can, Northern Hemisphere folks!
I cannot believe that three years ago Niq handed over the Sock Journal reins to me. How time flies! It’s why I love doing this little yearly round-ups to keep track of all those days going by. After the first year we had the start of our social media team that you now see wonderfully juggling all the new ways to interact online. By last year I started feeling comfortable enough to show you my nerdiness and start doing more sock care and info posts.
When I asked the other Dreamers what their favourite posts from the past year were, all of their faves matched mine! Which makes me feel pretty awesome!
The overall favourite was the addition of Tips and Tricks to the Reference category (which, BTW, is where all the informative posts, like DIY and “What is A . . .” live). I’ve tried to keep all these posts short, sweet and image-heavy—giving you all the little tips (and tricks) we’ve learned about socks over the years. Like blocking to increase stretch!
And I’ve been lucky enough to get to do some more involved DIY posts. Like dyeing stockings to match!
With last Christmas I started doing my favourite indulgence that luckily you all seem to dig (and they’re kind of favourites with the other Dreamers too!). Sock Stories! Where socks are the star and I am a big ol’ nerd playing dolls with them, essentially. The Nutcracker was the first sock story, but I think it is the latest instalment, where the socks star in a drive-in movie, that I am the most in love with.
But one of the most exciting things that has happened in the past year is our robust new search engine. You can search by all sorts of things, supplier, coverage, texture, fiber and (most importantly) colour! I ran down the basics last fall and we’re always refining everything to bring you the best, most relevant, results we can.
I hope that, over the past couple of years, the Sock Journal has become even more of a solid go-to for sock info and reference and fun. What have your favourite posts been this past year? What would you love to see more of?
Folks, I cannot believe I haven’t shared this yet! You may have noticed that I’m a big fan of how our Advanced Search works, it really lets you tailor your quest for socks. On our main page we even have some quick “Browse By” links to start your search by Color, Coverage, or Pattern & Texture. If you click on one of those you go to a page full of thumbnails that are kind of a fun visual way to start your search. This is what you see if you click on “Color”
And, as cool as that is, that’s not what I’m most excited about. Do you see the option on the bottom row, in the middle? Neon.
If you click on it, the resulting page is fun, but doesn’t offer a lot of products. That’s because “Neon” is more of a modifier. The magic happens when you choose “Neon” (either by going through “Browse By” or just selecting it in Advanced Search under “Color”) and another colour, such as pink.
After the jump, we have one more neon-related rad thing to share!
By “topless” socks and stockings, we just mean socks with no cuffs. Sometimes the description “raw-topped” is also used (raw meaning unfinished). We currently carry four styles of this kind of sock. They’ve got to have garters to hold them up, since they have no elastic band or cuff at the top, but that’s kind of the point.
They’re also great way to deal with tights that are too short or worn at the tops (as in this old Sock Journal DIY), just chop off the part that doesn’t cover your legs! Making raw-topped stockings is probably the best entry-level DIY.
But what kinds of knit can you cut without creating a disaster? The worst thing is to see your creation unravelling before your eyes. You can always drop us a line to double check the snip-worthiness of a style, but we’ve got a couple tips for what to look for after the jump!
Wow. Last June we were finishing up plans to say goodbye to our old headquarters. And a month later we were at our new HQ. Even though it’s just been a year, it feels like we’ve been in this pretty purple building always!
We’ve been spending the last year making this place our own (in between serious sock business, of course). Even though a lot of it has been arranging, rearranging and then re-rearranging to find the best way to fit things (if you’ve ever made a big move, you know the complicated dance we mean!), lots of fancier touches have been put in place to make us feel at home.
Our conference room is now super slick, with old sock blocking forms kickin’ it on the wall. There’s even a big, beautiful whiteboard where all those great sock graphs get cooked up.
The lovely folks of Customer Service re-painted their department, and the one bazillion teal and off-white paint chips we all looked at were totally worth it! Though, I am starting to suspect they were purposefully trying to match this Swashbuckler’s Ball poster. . .
One of the newest and most fun additions to our space is a decorated break area. One of our pretty transit ads decorates the wall behind the new couch.
Maybe you’ve noticed our new couch in pictures already! Or, if you follow Niq on Instagram, you’ve noticed it a couple of times.
Just like at our old place, bits and pieces of where we are sneak into our product pictures. I’m personally in love with the purple of the outside of the building and love putting other purples against it, like in this shot for the Leg Avenue Striped Tights.
We have a big bay door by our break area, and it often becomes an impromptu stage for pictures.
But I think the thing we’re most in love with shooting on, by and around right now is our new, velvety, leopard-print couch and gorgeous hand-painted floor in the break area! Niq made great use of the floor in the shots for the new Tie Dye Ripple OTKs.
And I was like, “who says plaid and animal print don’t go together?!” when I got the pictures of the Plaid Printed Tights.
Clearly, we’re loving our new place! And we couldn’t have made this move or been so happy about it without the support of wonderful customers like you! You folks just make our day and keep on making it. ♥