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Wow. Last June we were finishing up plans to say goodbye to our old headquarters. And a month later we were at our new HQ. Even though it’s just been a year, it feels like we’ve been in this pretty purple building always!
We’ve been spending the last year making this place our own (in between serious sock business, of course). Even though a lot of it has been arranging, rearranging and then re-rearranging to find the best way to fit things (if you’ve ever made a big move, you know the complicated dance we mean!), lots of fancier touches have been put in place to make us feel at home.
Our conference room is now super slick, with old sock blocking forms kickin’ it on the wall. There’s even a big, beautiful whiteboard where all those great sock graphs get cooked up.
The lovely folks of Customer Service re-painted their department, and the one bazillion teal and off-white paint chips we all looked at were totally worth it! Though, I am starting to suspect they were purposefully trying to match this Swashbuckler’s Ball poster. . .
One of the newest and most fun additions to our space is a decorated break area. One of our pretty transit ads decorates the wall behind the new couch.
Maybe you’ve noticed our new couch in pictures already! Or, if you follow Niq on Instagram, you’ve noticed it a couple of times.
Just like at our old place, bits and pieces of where we are sneak into our product pictures. I’m personally in love with the purple of the outside of the building and love putting other purples against it, like in this shot for the Leg Avenue Striped Tights.
We have a big bay door by our break area, and it often becomes an impromptu stage for pictures.
But I think the thing we’re most in love with shooting on, by and around right now is our new, velvety, leopard-print couch and gorgeous hand-painted floor in the break area! Niq made great use of the floor in the shots for the new Tie Dye Ripple OTKs.
And I was like, “who says plaid and animal print don’t go together?!” when I got the pictures of the Plaid Printed Tights.
Clearly, we’re loving our new place! And we couldn’t have made this move or been so happy about it without the support of wonderful customers like you! You folks just make our day and keep on making it. ♥
As we zoom through summer we hit some pretty fun symbols. July’s birthstone is the Ruby (gorgeous!), the Water Lily (another lily?!) and the kind of crabby Cancer. It’s like they’re all saying “take a dip in the water and cool off from this blazing sun.”
Rubies are one of the four “precious gems”, along with sapphires, emeralds and diamonds. They’re a pink to deep red version of corundum (the same stuff sapphires are made of), but the deepest and darkest reds are the most sought after. Which is probably why only our most scrumptious reds are called “ruby.”
The trickiest symbol to represent in socks this month is the Cancer constellation. There were some sad faces when we realised we don’t have any socks with crabs on them. Or lobsters! Then Niq pointed out that tabi socks always sort of reminded her of crab claws. Of course, we had to test this. Scientifically.
(and there’s always the Water Crews too, to represent aquatic signs!)
Warm colours and cool water, that’s July!
The weekend around the Fourth of July is always a big movie weekend. It’s about this time of year that you see aliens, monsters and lots of one-liners on the silver screen. I don’t know if you’re lucky enough to live around a drive-in movie theatre, but if you are then you’ve probably spent at least one perfectly warm summer night taking in a show or two.
So, turn your car radio KOTK 850 (we ask that you only listen to our movie broadcasts on the drive-in property), find a parking space (it’s first come, first served, no holding spots!) and settle in for a night at the movies! And if you’re curious who any of the “actors” are, just click the links!
The first flick is always family-friendly and this overseas import will please kids of all ages. Shhh, let’s keep it down so we can hear the story . . .
What a beautiful city. Modern, clean.
Oh no. What is that monster in the distance?
It dwarfs the city!!
Aw, man, now it’s destroying the city. Uncool! Stop being such a monster, you monster!!
What could have created such a creature?!
Speaking of mad, is that a swarm of giant butterflies?
They’re attacking the beast!! The city is saved!
The butterflies rebuilt the city, how awesome of them!
Wow, I was really worried for a second. Who would have thought butterflies would win that kind of fight? But then, if you had enough butterflies working in unison, you could probably do anything, even if they weren’t giant.
*Yawn* dang, it is getting late. I thought we’d be able to stay long enough for the second movie, but not this time. Hopefully before summer is over we’ll get to see a midnight creature feature!
Summer officially began last week and although we know some of you prefer to totally eschew socks in the warm months, this summer we’ve got some skimpy little footies to line your shoes and some fabulous openwork styles to add a little more coverage even when you’re wearing less for the weather.
Tabbisocks rocked our, um, socks this summer with a delightful batch of no-show footies. Most of them have a soft, squishy pad under the ball of the foot, to add a little more cushion and care. We love this feature, because a lot of dress shoes and sandals don’t have much cushion! If you love these socks, get them while you can, because we’ve found Tabbisocks treats a lot of their styles seasonally and we might not have these into the colder months!
Footie socks are pretty sweet when the sun starts beating down. They’re a protective layer between you and your shoes, absorbing sweat and helping prevent blisters. A couple of sportier footie options (all of which will show more over your shoes than the Tabbisocks no-shows) are the Bamboo No Show 3-Packs, the Lightweight Running No-Show Toe Socks and the pedicure-perfect Bella Half Toe No Shows with Grip.
But what if you would like to still cover your legs a little, even while wearing shorts? Our Openwork category to the rescue! More than just fishnet and lace, openwork comes in a wonderful array of variations to suit your style and shows a bit more skin than regular lightweight styles.
What is (I think) pretty fun about our Openwork category is that it lets me link you directly to the scrumptious Foot Traffic “texture” styles. Named after fancy, famous cities, they’re Dreamer and customer favourites when it comes to layering! And I could not just pick a couple to show you, so here are all of them!
If you do keep on wearing socks in the summer months (and goodness knows, we do!), what is your game plan? Lightweight legcoverage or just enough fabric to keep your feet from becoming one with your shoes?
We love participating in PrideNW and for our seventh year we teamed up with the Rose City Rollers, joining them in the parade and being their booth neighbours! Last year was the first year we marched in the parade, so it was a fun sequel to share the parade time with other hardcore sock lovers!
As before, our doggie staff was represented by Mr. Ferous, who isn’t quite as little as he was last year.
Dreamers and friends waved socks, hooped hoops and spun staffs, all rocking our favourite legwear. The Extraordinary Harvest Rainbows made a heavy appearance; I think they may be one of the Dreamers’ favourites!
We were booth neighbours with Rose City Rollers (who we love!) and our lovely logo lady was part of RCR’s photo booth, they’ve got a Facebook album full of some great shots on both Saturday and Sunday of the festival.
All in all, another great Pride event! Thank you everyone who visited our booth, used a secret code, cheered us on in the parade and all of you who support us and our Sock Dreams every day! Check out our gallery from this year, Dreamer Sixten got some great photos!