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Folks, I cannot believe I haven’t shared this yet! You may have noticed that I’m a big fan of how our Advanced Search works, it really lets you tailor your quest for socks. On our main page we even have some quick “Browse By” links to start your search by Color, Coverage, or Pattern & Texture. If you click on one of those you go to a page full of thumbnails that are kind of a fun visual way to start your search. This is what you see if you click on “Color”
And, as cool as that is, that’s not what I’m most excited about. Do you see the option on the bottom row, in the middle? Neon.
If you click on it, the resulting page is fun, but doesn’t offer a lot of products. That’s because “Neon” is more of a modifier. The magic happens when you choose “Neon” (either by going through “Browse By” or just selecting it in Advanced Search under “Color”) and another colour, such as pink.
After the jump, we have one more neon-related rad thing to share!
By “topless” socks and stockings, we just mean socks with no cuffs. Sometimes the description “raw-topped” is also used (raw meaning unfinished). We currently carry four styles of this kind of sock. They’ve got to have garters to hold them up, since they have no elastic band or cuff at the top, but that’s kind of the point.
They’re also great way to deal with tights that are too short or worn at the tops (as in this old Sock Journal DIY), just chop off the part that doesn’t cover your legs! Making raw-topped stockings is probably the best entry-level DIY.
But what kinds of knit can you cut without creating a disaster? The worst thing is to see your creation unravelling before your eyes. You can always drop us a line to double check the snip-worthiness of a style, but we’ve got a couple tips for what to look for after the jump!
Wow. Last June we were finishing up plans to say goodbye to our old headquarters. And a month later we were at our new HQ. Even though it’s just been a year, it feels like we’ve been in this pretty purple building always!
We’ve been spending the last year making this place our own (in between serious sock business, of course). Even though a lot of it has been arranging, rearranging and then re-rearranging to find the best way to fit things (if you’ve ever made a big move, you know the complicated dance we mean!), lots of fancier touches have been put in place to make us feel at home.
Our conference room is now super slick, with old sock blocking forms kickin’ it on the wall. There’s even a big, beautiful whiteboard where all those great sock graphs get cooked up.
The lovely folks of Customer Service re-painted their department, and the one bazillion teal and off-white paint chips we all looked at were totally worth it! Though, I am starting to suspect they were purposefully trying to match this Swashbuckler’s Ball poster. . .
One of the newest and most fun additions to our space is a decorated break area. One of our pretty transit ads decorates the wall behind the new couch.
Maybe you’ve noticed our new couch in pictures already! Or, if you follow Niq on Instagram, you’ve noticed it a couple of times.
Just like at our old place, bits and pieces of where we are sneak into our product pictures. I’m personally in love with the purple of the outside of the building and love putting other purples against it, like in this shot for the Leg Avenue Striped Tights.
We have a big bay door by our break area, and it often becomes an impromptu stage for pictures.
But I think the thing we’re most in love with shooting on, by and around right now is our new, velvety, leopard-print couch and gorgeous hand-painted floor in the break area! Niq made great use of the floor in the shots for the new Tie Dye Ripple OTKs.
And I was like, “who says plaid and animal print don’t go together?!” when I got the pictures of the Plaid Printed Tights.
Clearly, we’re loving our new place! And we couldn’t have made this move or been so happy about it without the support of wonderful customers like you! You folks just make our day and keep on making it. ♥
As we zoom through summer we hit some pretty fun symbols. July’s birthstone is the Ruby (gorgeous!), the Water Lily (another lily?!) and the kind of crabby Cancer. It’s like they’re all saying “take a dip in the water and cool off from this blazing sun.”
Rubies are one of the four “precious gems”, along with sapphires, emeralds and diamonds. They’re a pink to deep red version of corundum (the same stuff sapphires are made of), but the deepest and darkest reds are the most sought after. Which is probably why only our most scrumptious reds are called “ruby.”
The trickiest symbol to represent in socks this month is the Cancer constellation. There were some sad faces when we realised we don’t have any socks with crabs on them. Or lobsters! Then Niq pointed out that tabi socks always sort of reminded her of crab claws. Of course, we had to test this. Scientifically.
(and there’s always the Water Crews too, to represent aquatic signs!)
Warm colours and cool water, that’s July!
The weekend around the Fourth of July is always a big movie weekend. It’s about this time of year that you see aliens, monsters and lots of one-liners on the silver screen. I don’t know if you’re lucky enough to live around a drive-in movie theatre, but if you are then you’ve probably spent at least one perfectly warm summer night taking in a show or two.
So, turn your car radio KOTK 850 (we ask that you only listen to our movie broadcasts on the drive-in property), find a parking space (it’s first come, first served, no holding spots!) and settle in for a night at the movies! And if you’re curious who any of the “actors” are, just click the links!
The first flick is always family-friendly and this overseas import will please kids of all ages. Shhh, let’s keep it down so we can hear the story . . .
What a beautiful city. Modern, clean.
Oh no. What is that monster in the distance?
It dwarfs the city!!
Aw, man, now it’s destroying the city. Uncool! Stop being such a monster, you monster!!
What could have created such a creature?!
Speaking of mad, is that a swarm of giant butterflies?
They’re attacking the beast!! The city is saved!
The butterflies rebuilt the city, how awesome of them!
Wow, I was really worried for a second. Who would have thought butterflies would win that kind of fight? But then, if you had enough butterflies working in unison, you could probably do anything, even if they weren’t giant.
*Yawn* dang, it is getting late. I thought we’d be able to stay long enough for the second movie, but not this time. Hopefully before summer is over we’ll get to see a midnight creature feature!