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Step into my sock-powered time machine as we travel back back, BACK to August 2011 when I pointed out our new Solid option for choosing uniform-code appropriate socks for back to school. How old fashioned was that?! Nowadays, our new-fangled technology can zoom you right to solid socks in any height you want (like the popular knee highs, OTKs and midcalves!).
By clicking “Solid” in the Pattern/Texture area of Advanced Search, all you’ve got to do, really, is pick your uniform or school colours and sock coverage style! Just be sure you choose “ANY” while you’re picking your school colours, though. It’s very rare that we’d classify a solid sock as both Blue and Yellow (I guess that would be straight up Green?)
Though, if you do need multiple school colours representing at once, that’s easy enough to do. Just keep the colours restricted by “ALL” and choose “Striped” instead of “Solid” from the Pattern/Texture area of Advanced Search for a shortcut to school pride!
We even have a great present for teacher, so you can start the year on the right foot.
So, whether you’re school shopping for yourself or someone else have fun and drop us a line if you have any questions!
August is our last summer month and with peridot, onyx, poppies and lions, the season gives us a regal goodbye.
One of the few gemstones happen in only one colour, the olive green of peridot ranges from a yellower shade to deep brown olive. Olive is a popular shade of green when it comes to socks and our house brands use olive shades for our medium green.
Onyx is the other gemstone for August and though your first thought may be of solid black, it more commonly occurs in coloured bands, like the reds and browns of sardonyx (which is such a great band name).
The constellation for most of August is Leo, the lion. Strangely, there aren’t many lion socks out there, but the Stained Glass Printed Leggings do the regal beasts justice, framing them around beautiful traditional motifs.
In looking for something to more figuratively represent lions I realised the Faux Fur Cuff Knee Highs are essentially little lion costumes for your legs, with fuzzy ruffs and everything!
Wow, next month fall begins! Soak up those last bits of summer while you can, Northern Hemisphere folks!
I cannot believe that three years ago Niq handed over the Sock Journal reins to me. How time flies! It’s why I love doing this little yearly round-ups to keep track of all those days going by. After the first year we had the start of our social media team that you now see wonderfully juggling all the new ways to interact online. By last year I started feeling comfortable enough to show you my nerdiness and start doing more sock care and info posts.
When I asked the other Dreamers what their favourite posts from the past year were, all of their faves matched mine! Which makes me feel pretty awesome!
The overall favourite was the addition of Tips and Tricks to the Reference category (which, BTW, is where all the informative posts, like DIY and “What is A . . .” live). I’ve tried to keep all these posts short, sweet and image-heavy—giving you all the little tips (and tricks) we’ve learned about socks over the years. Like blocking to increase stretch!
And I’ve been lucky enough to get to do some more involved DIY posts. Like dyeing stockings to match!
With last Christmas I started doing my favourite indulgence that luckily you all seem to dig (and they’re kind of favourites with the other Dreamers too!). Sock Stories! Where socks are the star and I am a big ol’ nerd playing dolls with them, essentially. The Nutcracker was the first sock story, but I think it is the latest instalment, where the socks star in a drive-in movie, that I am the most in love with.
But one of the most exciting things that has happened in the past year is our robust new search engine. You can search by all sorts of things, supplier, coverage, texture, fiber and (most importantly) colour! I ran down the basics last fall and we’re always refining everything to bring you the best, most relevant, results we can.
I hope that, over the past couple of years, the Sock Journal has become even more of a solid go-to for sock info and reference and fun. What have your favourite posts been this past year? What would you love to see more of?
Folks, I cannot believe I haven’t shared this yet! You may have noticed that I’m a big fan of how our Advanced Search works, it really lets you tailor your quest for socks. On our main page we even have some quick “Browse By” links to start your search by Color, Coverage, or Pattern & Texture. If you click on one of those you go to a page full of thumbnails that are kind of a fun visual way to start your search. This is what you see if you click on “Color”
And, as cool as that is, that’s not what I’m most excited about. Do you see the option on the bottom row, in the middle? Neon.
If you click on it, the resulting page is fun, but doesn’t offer a lot of products. That’s because “Neon” is more of a modifier. The magic happens when you choose “Neon” (either by going through “Browse By” or just selecting it in Advanced Search under “Color”) and another colour, such as pink.
After the jump, we have one more neon-related rad thing to share!
As we zoom through summer we hit some pretty fun symbols. July’s birthstone is the Ruby (gorgeous!), the Water Lily (another lily?!) and the kind of crabby Cancer. It’s like they’re all saying “take a dip in the water and cool off from this blazing sun.”
Rubies are one of the four “precious gems”, along with sapphires, emeralds and diamonds. They’re a pink to deep red version of corundum (the same stuff sapphires are made of), but the deepest and darkest reds are the most sought after. Which is probably why only our most scrumptious reds are called “ruby.”
The trickiest symbol to represent in socks this month is the Cancer constellation. There were some sad faces when we realised we don’t have any socks with crabs on them. Or lobsters! Then Niq pointed out that tabi socks always sort of reminded her of crab claws. Of course, we had to test this. Scientifically.
(and there’s always the Water Crews too, to represent aquatic signs!)
Warm colours and cool water, that’s July!