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This week marks the one year anniversary of having a walk-in sock shop
…and a brilliant year it’s been too. It was never my plan to open a store, just to have a fun website that I could run from home in my spare time. As the years passed, nearly nine of them already, I needed more and more help as sales grew and grew.
We outgrew our spaces every two years until we got a nice big warehouse in the heart of southeast Portland with a perfect area for a shop in the entry way. It’s a tiny little shop that doesn’t always meet people’s expectations of somewhere called Sock Dreams because it can be maddening to know that “the entire Sock Dreams warehouse is right on the other side of the curtain” as one person described it, yet you are limited to the selection we have chosen for the store area (though we are always willing to find what you seek in our warehouse, we can’t actually let the public roam freely back there any more than Willy Wonka could let folks roam his factory). The very same girls run our shop that help us pull orders out in the warehouse in the morning and I make a point to work with them all so that I am sure they share my vision and love for socks. No doubt we’ll outgrow this space as our little shop has been far more popular than I ever imagined so we’re sort of on the look out for a second space nearby. Somewhere we can have more socks than even our most wwwoted sock brethren expect us to have, with spaces to try tryable things on, and lots of other fun stuff nearby for those who have traveled long and far to find us to enjoy.
And once again I find myself thanking all of you, near and far, who have helped make this journey such a joy and this dream so vivid. Whether you have only bought one pair of socks, told just one friend, or spread the word to anyone who will listen, my fellow Sock Dreamers and I are forever grateful!
It has snowed every day for nearly a week now with more due.
This being our busiest week online I was grateful for everyone braving the elements every day to keep the socks flowing out our door & into your homes.
Saturday was the last big day for shipping, and the forecast calls for freezing rain and ice so I announced first thing Saturday morning that Sunday is a snow day for us, no one will be working in our warehouse and our store will be closed. Yes, this should be a huge weekend for our store, not in the ice though, the roads will not be safe, the news keeps telling us so. Stay home if you were gonna come see us because we’re not there.
Don’t worry, we will be back on Monday, all bundled up and ready to go…
If you need your socks by Wednesday they best be shipped 2 day express, or picked up at our store, we’ll be there til 4 on Wednesday. Well, we won’t actually be there personally, our vacation starts after we get caught up on Monday!!! But we’ll have plenty of Sock Dreamers on hand to get you your socks & other dreamy goodies.
Happy Winter Solstice!!!
and oh-so-much more!!!
the black & gold fishnets are a sneak peak at the Betsey Johnson Metallic Magic Fishnet Shorties. Our full order just arrived today and will be live shortly…
The shoes? I found those on Etsy, hand painted by Hippy of Doom.
Lovely, I absolutely adore them, especially with these socks.
Oh, how I adore Betsey Johnson and her sexy styles!!!
When Raubynn & I went to Seattle last month I brought these along with way too many others, if only we’d had a whole week for taking pictures! these were my fav’s, the fishnet capris were just stunning! oh, and wait til you see the Grrr Fishnets!
They are subtle and were tricky to get a decent shot of. I loved how they looked and fit, really nice fishnet that felt great on and the pattern was evenly printed all over without gaps, overlaps or mismatches.
Best place to shop, Best kept secret, Best place to buy clothes?
Cast you vote for Sock Dreams!
Vote here: http://wweek.com/bop2008/
Every year the Willamette Week conducts a Best of Portland poll…
It does take a minute to complete the survey as there are a lot of questions.
It doesn’t make you answer all the questions but we do know that your ballot is invalid if you answer too few…
so don’t just write in Sock Dreams.
Okay, now EVERYONE VOTE!
…and then tell everyone else you know to vote!
This isn’t even all of it…
We have among our latest arrivals being tested & shot this week:
E.G. Smith Eco line of Green Socks
…made of recycled & organic yarns
Strange Monster Arm Cozies
…snug and oh-so-lovely!
K. Bell’s Soft & Dreamy socks
…with a name like that we better be selling them!
but do they live up to it? yeah, they’re pretty scrumptious.
These will start showing up on the site Monday…
and what you don’t see above are…
Classic Men’s Sock Garters
and an in-store exclusive of Betsey Johnson:
Don’t worry though, we’ll definitely offer our favorites online soon too!
But in store exclusives aren’t a bad idea either…
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