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It is almost time for Dragon Con! Our glorious socks are on their way as we speak. I’d like to think that they are as excited to travel to Atlanta as we are. Starting Friday August 29th, we will be surrounded by anime enthusiasts and cosplay aficionados, and loving every minute of it! If you are in the area, come and join us in the first floor exhibit hall, red zone, booth 1506.
While you are there, you can pick up one of our three new stickers. You may recognize the lovely ladies from one of our favorite book series and tv shows. Here is a sneak peek to tempt you.
It’s going to be an amazing event and we are going to have hundreds of our amazing socks including our own Dream Stockings and Dreamer Socks. We’ll also have many of our favorites from Sock It To Me, Gumball Poodle, and more! It will be a great time to stock up on socks because…
Winter is coming.
As you may have heard, we’re currently offering free shipping to most of the countries we can ship to, so we should be busier than we would be on a typical Thursday in July…. and yet this morning an assortment of technical difficulties very nearly made our work impossible!
Our phones were down, our internet was turning on an off, and our morning orders couldn’t be assembled because we didn’t have access to the systems we needed to deal with them! Since many of our jobs are internet-based, we were even starting to get bored – so what did we do? Well, first we played a board game! That’s right, we had some fun with a homemade, neon version of a classic party game, then picked some matching socks and took photos of the game play!
By the time that fun was over, we thought for sure we’d be able to put together some socks orders….. but we were wrong! Morale was dropping quickly, so Brenna suggested we stage an emergency petticoat intervention, in which we put on all of the petticoats that we keep on hand for photoshoots. Flouncing and fluff is always good for morale! And since there were more petticoats than Dreamers this morning, some of us had so much foofiness going on that even Scarlett O’Hara would have been green with envy!
By now our phones are back up, our internet is behaving itself, and all of the socks have been pulled and packaged, so fear not! All of your orders shipped out today! Just know that they were packaged with even more glee and love than usual.
Even with the advent of mustard as a popular shade, yellow socks and stockings are as rare as sunshine in the Pacific Northwest winter. Like a lot of hues that aren’t widely represented, where yellow does show up it shows up in every version it can, from crayon to Dijon.
As usual, I’m not trying to define yellow. If you want some poem-like lists of names for shades of yellow, Wikipedia and the Color Sorting Wiki are kind of amazing resources. I’ve done my best to accurately represent these hues in relation to each other, so you can gather a good idea of what matches and what doesn’t.
There aren’t that many yellows to look at, so let’s dive in! You’ll see as we go along that yellow tends to fall into crayon, gold, mustard and not quite mustard.
Surprisingly, these yellows were more of a pain to edit than the Teal/Turquoise last month, and I think the shots of each colour type in the second half of this post is the most accurate to what they look like in person. You know the little kid game where you hold a dandelion or buttercup under your chin and if it reflects yellow on your face you like butter? According to how much yellow reflects, everything likes butter.
Dream Stockings & Dreamer Socks
From the pastel of Banana to rich Marigold, our house brand styles touch almost every type of yellow except crayon-pure.
Sticking to crayon yellows for their nylon styles, they only dip into golden tones when using cotton, like in the Smiley Faced Crews.
No surprise, Tabbisocks rocks this under-represented colour, focusing mostly on mustards of varying shades. They call the Dijon delight of their Harajuku Arm Warmers “Yellow”, but it’s more spread than sunshine in shade.
I’m splitting up the assorted single representatives of brands into two subgroups! First, our crayon shades:
Now the mustardy-dijon:
After the jump, we’ll take in all this sunshine and break down the hues! Read more »
When you hear the words, “Sock Dreams”, chances are the things that spring to mind are a crazy variety of socks and accessories, great customer service, and fast, free shipping within the USA. For those of us behind the scenes, though, it’s our house brands that really stand out! That’s Dream Stockings and Dreamer Socks, and together the two brands take up nearly half of our stock room! It’s a whole lotta sock, and many of them need folding, labeling and testing before we can sell them, so we actually have twice as many dreamers in this part of our stock room as we do in the “upstairs” area.
As previously mentioned, the phrase “downstairs” is a holdover from the beginnings of Sock Dreams, when the company operated out of a multi-story house, with house brands in the basement, non-house brands upstairs, and offices and such in between. While our Dream Stockings manager, Rachel hasn’t been with us all that time, she started in fall of 2011, and was here to help us move from our last headquarters building. As a long-term customer prior to joining our ranks, her favorite part of the job is getting to shape the direction that our house brands take — and seriously, who wouldn’t be excited about that? Despite being instrumental in bringing in new styles, her favorite sock is actually an old staple – The Cotton InkLined knee socks in lilac. As she puts it, “they’re fun and classy at the same time.”
Stephanie is essentially Rachel’s right-hand Dreamer, and is currently finishing her second year with us. She’s also been involved in the evolution of our Dream Stockings, which she says “feels a bit like Hocus Pocus, except our cauldrons are full of yarn.” She also does a lot of the work of organizing and getting the socks on the shelves for all of your orders. Because she spends lots of time testing each new batch of socks for fit, she suggests that you write in to firstname.lastname@example.org if you ever need sizing help – we’re always happy to provide it. Her favorite socks happen to have been her first pair of Sock Dreams socks, from a few years before she started working with us. Nowadays she has a whole dresser just for socks, but the O Rayons in paprika remain her first pick.
Since most of our house brand socks come unfolded and unlabeled, we also have a resident sock folding expert, Matt. He started with us back in September of 2011, so if you’ve bought our socks since then, there’s a good chance that they were carefully folded and labeled by Matt. His are the feet wearing the shorter version of our Cotton Inclined OTKs: Boy Socks. His favorite part of working here at Sock Dreams is being around his fellow coworkers. Isn’t he a gem?
The newest member of our “downstairs” department is Arion. She will have been here for one year in August, and our chants of “We accept her, one of us!” still hang in the air… it’s just how we greet our new hires. As a long-time lover of scrunchy socks, our Super Ms are her favorites (pictured above in dark red): “They’re comfy and simple like the O Basics, but long enough that I can scrunch them all the way up my legs, or fold them over my boots to look like cuffs.” Despite her relatively short time with us, she had the same advice for our customers as her department manager, Rachel: Don’t Panic! We get new socks in all the time, so if it’s out of stock when you go looking for it, just sign up for an automatic notification on the product’s web page, and we’ll let you know just as soon as it’s back!
As you can see, it takes quite the team effort to keep our house brands in stock and ready to ship, and luckily for our customers, this is quite the team!
Well dreamers, it’s been a while since we asked you to dust off your thinking caps and participate in a contest, so we’re super-excited to announce that we’re starting one now!
The idea is to use Pinterest to curate your dream outfit, featuring photos of clothing that you’ve found on the internet (be sure to include sources). The main requirements are that you include at least one item from Sock Dreams, and keep your submission family-friendly.
Check out our infographic (above) for all of the details, and submit links to your entries to email@example.com by May 31st. We can’t wait to see what you come up with!
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