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New York Comic Con is coming up quick and boy are we jealous of those of you who will be attending. There will be amazing guests, killer panels, fantastic cosplay, and…us! Now, while we won’t be there vending our wares, you’ll still get a chance to snag some sweet Sock Dreams stuff.
“How is this possible?” you may ask. Well, let me explain. NYCC is going to have an exciting new feature, hosted by TheMarySue.com. It’s called “Geek Girl HQ“, and we are going to be a part of it. This is a place where women can hang out, relax, and recharge. Recharge your cell phones, that is. There will be special appearances, musical performances, crafts, games, and a library corner. Just go to Room 1E02 in the Javits Center during the convention from October 9-12.
“What does any of this have to do with Sock Dreams?” Another very good question. Sock Dreams is sponsoring the Cosplay Contest! In Geek Girl HQ there will be a life sized frame next to a table full of props that you can use to either create a costume or augment your own. Snap a photo of yourself in the frame and tweet @TheMarySue #GGHQ to enter the contest.
“Did you say something about freebies?” Why, yes I did. Try $200 worth of sock dreams goodies. We are giving away a super Grand Prize Package to the winner of the contest. Here’s what it includes:
- 1 hand painted wooden treasure box
- 1 Sock Dreams Water Bottle in Silver
- 1 Pair of Long Cuffable Scrunchable Leg Warmers in Black
- 1 Pair of Extraordinary Striped Thigh Highs in Light Blue & Natural
- 1 Pair of Dreamy Knees in Twilight
- 1 bottle of It Stays! Body Adhesive
- 1 $50 Sock Dreams Gift Card
- 3 vintage Sock Dreams Stickers
- 3 vintage Sock Dreams Buttons
We are also giving away gift cards to three runners up. So if you are going to New York Comic Con, be sure to stop by Geek Girl HQ for your chance to win!
As business starts to really pick up for the fall season, we’ve decided it’s about time we started a new tradition around here. For 14 years we’ve been showing you our socks and how style them, and while we will continue to do so, we think it’s about time we recognized the style and talents of our amazing customer base!
In case you didn’t catch our latest newsletter, you can check it out here – in it we announced our new monthly contest, guidelines, and gave some examples of the sort of outfit shots we’re looking for.
To sum it up, we’re now taking submissions for next month’s contest, with a theme of Halloween costumes! Please read the following rules; entries that do not follow these cannot be considered.
• Photos are due October 13th and can be emailed to email@example.com; please let us know which products you used, and tell us a little about your costume, including which Sock Dreams product is featured!
• Your costume must feature socks, tights, and/or accessories purchased from Sock Dreams, and they must be clearly visible as part of the costume.
• Photos must be taken for our contest; no photos from past years or photos submitted to other contests.
• Please keep your costume work-safe and free of any offensive subject matter.
• Make sure your photo is well-lit, in-focus, and there is no clutter (or toilets!) in the background.
We will be picking our three favorite winners each month, and publishing them in the following edition of Dreamer Dress-Up, as well as sending each winner a $30 giftcard.
To receive our newsletters, including those announcing the theme for each successive contest, sign up here! We can’t wait to see what you come up with!
It is almost time for Dragon Con! Our glorious socks are on their way as we speak. I’d like to think that they are as excited to travel to Atlanta as we are. Starting Friday August 29th, we will be surrounded by anime enthusiasts and cosplay aficionados, and loving every minute of it! If you are in the area, come and join us in the first floor exhibit hall, red zone, booth 1506.
While you are there, you can pick up one of our three new stickers. You may recognize the lovely ladies from one of our favorite book series and tv shows. Here is a sneak peek to tempt you.
It’s going to be an amazing event and we are going to have hundreds of our amazing socks including our own Dream Stockings and Dreamer Socks. We’ll also have many of our favorites from Sock It To Me, Gumball Poodle, and more! It will be a great time to stock up on socks because…
Winter is coming.
Even with the advent of mustard as a popular shade, yellow socks and stockings are as rare as sunshine in the Pacific Northwest winter. Like a lot of hues that aren’t widely represented, where yellow does show up it shows up in every version it can, from crayon to Dijon.
As usual, I’m not trying to define yellow. If you want some poem-like lists of names for shades of yellow, Wikipedia and the Color Sorting Wiki are kind of amazing resources. I’ve done my best to accurately represent these hues in relation to each other, so you can gather a good idea of what matches and what doesn’t.
There aren’t that many yellows to look at, so let’s dive in! You’ll see as we go along that yellow tends to fall into crayon, gold, mustard and not quite mustard.
Surprisingly, these yellows were more of a pain to edit than the Teal/Turquoise last month, and I think the shots of each colour type in the second half of this post is the most accurate to what they look like in person. You know the little kid game where you hold a dandelion or buttercup under your chin and if it reflects yellow on your face you like butter? According to how much yellow reflects, everything likes butter.
Dream Stockings & Dreamer Socks
From the pastel of Banana to rich Marigold, our house brand styles touch almost every type of yellow except crayon-pure.
Sticking to crayon yellows for their nylon styles, they only dip into golden tones when using cotton, like in the Smiley Faced Crews.
No surprise, Tabbisocks rocks this under-represented colour, focusing mostly on mustards of varying shades. They call the Dijon delight of their Harajuku Arm Warmers “Yellow”, but it’s more spread than sunshine in shade.
I’m splitting up the assorted single representatives of brands into two subgroups! First, our crayon shades:
Now the mustardy-dijon:
After the jump, we’ll take in all this sunshine and break down the hues! Read more »
When you hear the words, “Sock Dreams”, chances are the things that spring to mind are a crazy variety of socks and accessories, great customer service, and fast, free shipping within the USA. For those of us behind the scenes, though, it’s our house brands that really stand out! That’s Dream Stockings and Dreamer Socks, and together the two brands take up nearly half of our stock room! It’s a whole lotta sock, and many of them need folding, labeling and testing before we can sell them, so we actually have twice as many dreamers in this part of our stock room as we do in the “upstairs” area.
As previously mentioned, the phrase “downstairs” is a holdover from the beginnings of Sock Dreams, when the company operated out of a multi-story house, with house brands in the basement, non-house brands upstairs, and offices and such in between. While our Dream Stockings manager, Rachel hasn’t been with us all that time, she started in fall of 2011, and was here to help us move from our last headquarters building. As a long-term customer prior to joining our ranks, her favorite part of the job is getting to shape the direction that our house brands take — and seriously, who wouldn’t be excited about that? Despite being instrumental in bringing in new styles, her favorite sock is actually an old staple – The Cotton InkLined knee socks in lilac. As she puts it, “they’re fun and classy at the same time.”
Stephanie is essentially Rachel’s right-hand Dreamer, and is currently finishing her second year with us. She’s also been involved in the evolution of our Dream Stockings, which she says “feels a bit like Hocus Pocus, except our cauldrons are full of yarn.” She also does a lot of the work of organizing and getting the socks on the shelves for all of your orders. Because she spends lots of time testing each new batch of socks for fit, she suggests that you write in to firstname.lastname@example.org if you ever need sizing help – we’re always happy to provide it. Her favorite socks happen to have been her first pair of Sock Dreams socks, from a few years before she started working with us. Nowadays she has a whole dresser just for socks, but the O Rayons in paprika remain her first pick.
Since most of our house brand socks come unfolded and unlabeled, we also have a resident sock folding expert, Matt. He started with us back in September of 2011, so if you’ve bought our socks since then, there’s a good chance that they were carefully folded and labeled by Matt. His are the feet wearing the shorter version of our Cotton Inclined OTKs: Boy Socks. His favorite part of working here at Sock Dreams is being around his fellow coworkers. Isn’t he a gem?
The newest member of our “downstairs” department is Arion. She will have been here for one year in August, and our chants of “We accept her, one of us!” still hang in the air… it’s just how we greet our new hires. As a long-time lover of scrunchy socks, our Super Ms are her favorites (pictured above in dark red): “They’re comfy and simple like the O Basics, but long enough that I can scrunch them all the way up my legs, or fold them over my boots to look like cuffs.” Despite her relatively short time with us, she had the same advice for our customers as her department manager, Rachel: Don’t Panic! We get new socks in all the time, so if it’s out of stock when you go looking for it, just sign up for an automatic notification on the product’s web page, and we’ll let you know just as soon as it’s back!
As you can see, it takes quite the team effort to keep our house brands in stock and ready to ship, and luckily for our customers, this is quite the team!