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With autumn nearly upon us, the time has come to batten down the hatches and start to winterize! Of course you’re going to want some cozy warm socks for the colder months ahead, and here at Sock Dreams we’re working on some big changes for our website that should make that process easier. Since changes of this magnitude take a lot of planning and time to accomplish we’re not expecting this to be ready til after the dust settles from the holidays, but today we’re offering a little sneak peek at what we’ve got in store…
In the interest of making our website more interactive, we’re going to be adding user reviews and product ratings. And, possibly, an option to sort reviews to show ones that are relevant to your preferences first (we haven’t worked out all of the details yet, but it sounds amazing!). Not only that, but we’re making it possible to ask product questions on the website where other shoppers can see and respond to them. That means that you’ll have a vastly larger pool of different body types to ask for sizing advice! You’ll also be able to look back at older questions and answers to see if the information you need has already been supplied.
These will be the first changes and might be up within a few weeks, at that time we’ll be sending out emails to people who have ordered in the past 90 days to review your purchases (of course we’ll offer you an opt out option when the time comes). Once user reviews and votes have had a chance to build up a little, we’re going to be adding a new product category to our website – customer favorites! There you’ll be able to find all of our most popular items in one place.
In addition to these great new tools, we’re going to be giving our front page an aesthetic overhaul. In the interest of an easier shopping experience, we’re going to be putting less of a focus on our Sock Journal and Latest News, and putting more of a focus on, well, the socks! Our special categories will be appearing on the front page, making them much easier to find. We’re also taking special care to put the contact information for our Customer Service team in a more prominent place, just in case you could use some help!
All of this is moving towards making our website accessible from all of your devices, including mobile phones as we find ourselves increasingly relying on them for everything and so do many of you according to statistics.
This week we’ve already made some updates to our wishlist feature. If you haven’t already noticed, it’s now possible to save your preferred choice of size to items on your wishlist. Let’s face it – sizing is the hardest part of buying clothing for other people, but now we have you covered! If you happen to be keeping a wishlist just to keep track of what you plan on buying for yourself, we’ve also added a total line, so you can have a goal in mind without breaking out a calculator!
With all of these exciting new changes around here, we would be remiss to forget to give credit to all of our fans and shoppers. Thank you for all of the suggestions and kind words over the years. We want to build your dream website, because our dream wouldn’t be possible without all of you!
When most people think of Oregon, they think of rain; and with good reason. Portland alone gets an average of around 37 inches of rain a year, and often times it feels like we should start gathering animals two by two. There advantage to all the rain is when the sun comes out, Oregon turns into a green paradise. So, the latest news is… SUNSHINE!!!
One of our favorite parts of the warm weather is new shorties, like these sweet Sweet Marcel anklets from last summer!!!
We here at Sock Dreams are suckers for a little shorty sock and luckily Tabbisocks has already starting sending us the most adorable socks ever.
Stay tuned for new styles coming just in time for Spring and Summer.
it’s been years since we sent out a newsletter, in fact… not since it was just me & my camera with a computer and a bunch of socks and that was at least nine years ago. For many years I felt that while everyone else is sending out email after email reminding us all of their new stuff and stuff that is still on sale we’d just keep on spreading the word through various forms of social media as they have evolved over the years. But the time is coming and we will not abuse the privilege of sending our dear customers newsletters via email…
they will only go out a few times a month and our first one will be requesting feedback from subscribers to find out what you really want to see and hear about from us. If you’ve been following us on Twitter, Facebook or Tumbler you already know Jess, she’ll be doing our newsletters and promises to keep it fun. So, if you haven’t already… go sign up, and don’t worry… we make it super easy to unsubscribe and we never ever sell our customers’ information to anyone so you will not suddenly start getting random emails from places you’ve never even heard of as a result of giving us your email address.
P.S. right after this happens… an entirely new search program will be in place, and it is awesome!!!
Fun, flirty, sexy and cute, both the Anna Sui and Betsey Johnson lines are full of styles we love and look forward to offering online. They’re not technically boutique, like some of the brands we offer specially at our brick and mortar shop, but they are seasonal and what we can get is often limited. Nonetheless, we’re thrilled that we can get as much as we can and we’re trying to space them in our new styles queue so you all can have fresh Anna and Betsey styles throughout the spring.
We’ve just introduced some Anna Sui into the mix, which includes some sweet little ankle socks that complement the classic Betsey Johnson styles.
More Betsey and Anna after the jump!
Years ago I faithfully maintained my sock journal so well it deserved the name Socks of the Day.
As time went by, and we got ever-busier, I had less time and energy to keep up but had several friends who eagerly helped out. More time went by and we all continued to get busier and the times were changing so we changed the name to the Sock Journal and went so far as to call it Niqkita’s Journal for the new site design. But I just can’t seem to get back in the swing of it so we’ll be switching it back to simply be the Sock Journal and will be featuring reviews and updates from Brenna who is pretty much my left hand girl (as opposed to right hand man, because we’re girls and she is, in fact, left-handed).
Brenna has been working closely with me for three years now and has her finger (er, toes, rather…) on the pulse in our warehouse and the sock world around us. She has a lot of great ideas for what to show off and talk about here and will be diving right in with weekly updates starting this week. I have a feeling I will actually become more productive here myself once the weight is off my shoulders…
and, just for fun, here’s me in my toetoe anklets lounging with Lola this morning.
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